Industry Press Release

Pro Ski And Snowboard Athletes Presents Free Climate Change Assembly To Denver-Area Students At The Upcoming 2013 SIA Snow Show


Snowsports Industries America (SIA) instrumental in bringing “Hot Planet/Cool Athletes”, presented by The North Face to Colorado students at the Denver Convention Center Feb 2nd

Pacific Palisades, CA (January 17, 2013) —  Climate change is already impacting Colorado, in the form of warmer and shorter winters, pine beetle infestations and drought-induced forest fires.  On Saturday, February 2nd, Protect Our Winters (POW), Alliance for Climate Education (ACE) & SnowSports Industries America (SIA) invite middle and high school students, teachers and parents from the Denver Public Schools and surrounding school districts to attend a Hot Planet/Cool Athletes presentation on climate change, given by North Face athletes David Carrier-Porcheron (DCP), Nick Martini and Devin Logan.

Hot Planet/Cool Athletes is a high energy, fun multi-media program that has been presented to over 15,000 students at 36 schools nationwide since 2011.  The program educates students about the effects of climate change, especially as it relates to our mountains and winter season.  With first hand stories from pro athletes, easily understandable climate science and inspirational solutions, SIA offered to bring this event to Denver to provide students the knowledge and inspiration they need to become the next generation of Colorado’s environmental leaders.

The program is an excellent tool to assist teachers and students preparing for the climate science portion of the Transitional Colorado Assessment Program (TCAP) tests in March.

The FREE event takes place Saturday, Feb 2nd in the Mile High Ballroom, at the Denver Convention Center.  Doors open at 9AM.  The first 50 students to arrive will be offered a “behind the scenes” tour of the 2013 SIA Snow Show, following the presentation.  Students will also get to meet the athletes, engage with other local nonprofits, win rentals, lift tickets, season passes and gear from companies including The North Face.

Space is limited to 5000 students.  Students and teachers can RSVP online at   Larger groups can email a list of names, ages and school affiliation to:  Transportation options and parking information for the Colorado Convention Center can be found here


Protect Our Winters (POW) is the environmental center point of the winter sports community, united together towards a common goal of reducing climate change’s effects on our sport and mountain economies.  Founded in 2007, POW re-invests contributions in educational initiatives, activism and supporting community-based initiatives.  For more information, visit 

SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned trade association representing suppliers of consumer snow sports with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show and networking environment globally, while delivering invaluable data/research, support, marketing products, government affairs representation, services and programs.  For more information, visit

Alliance for Climate Education (ACE) is the national leader in hig