New York, NY (January 21, 2014) — REVO, maker of the original performance sunglasses, is pleased to announce that it has signed professional climber and renowned photographer and filmmaker Jimmy Chin as brand ambassador. Chin, who has worked as a sponsored athlete for the brand, will now contribute to the brand’s creative direction, shooting campaigns, appearing in marketing materials, providing social media content and designing a signature series of sunglasses.
“I’m incredibly excited to be able to contribute a more comprehensive set of my skills to a brand that I am passionate about,” states Chin. “My overarching goal is to help the REVO brand communicate its ethos as authentically as possible.”
Chin is one of the most sought after and recognized adventure sports photographers and filmmakers working today. In the past decade, Chin has collaborated with some of the most progressive athletes and explorers in the world and been the creative force behind multiple active lifestyle marketing campaigns.
“Jimmy’s personal and professional style align perfectly with REVO; he embodies the soul of the brand,” stated Jameel Spencer, Chief Marketing Officer at Sequential Brands Group, which owns the REVO brand. “We prefer to partner with talent rather than endorse. As brand ambassador, Jimmy will provide his authentic voice and credibility to the brand. We see REVO at the intersection of fashion and function.”
Founded in 1985, REVO quickly became a global performance eyewear brand known as the leader in polarized lens technology. REVO sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. Nearly three decades later, REVO continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized eyewear in the world. REVO is a wholly-owned subsidiary of Sequential Brands Group Inc. and is manufactured under trademark license by B. Robinson, a leading manufacturer and distributor of luxury eyewear.