Industry Press Release

Protect Our Winters Announces Addition of Auden Schendler to Board

09/16/2010

Los Angeles, CA (September 15, 2010) — Protect Our Winters (POW) is proud to welcome Auden Schendler as the newest member of its Board of Directors. Schendler is the Vice-President of Sustainability at the Aspen Skiing Company and will be a major contributor to POW’s efforts to activate the winter sports community in the fight against climate change.

Previously a research associate in corporate sustainability at Rocky Mountain Institute, Auden has been a trailer insulator, burger flipper, ambulance medic, Outward Bound instructor, high school math and English teacher, freelance writer, and Forest Service goose nest island builder. An avid outdoorsman, Auden has climbed Denali, North America’s highest peak, and kayaked the Grand Canyon in winter. His writing has been published in Harvard Business Review, the L.A. Times, Scientific American and Salon.com, among other places, and his work has been covered in Businessweek, Fast Company, Travel and Leisure, Outside, and other media. Auden was named a global warming innovator by TIME magazine in 2006 and in 2007 he testified to Congress on the impact of climate change on public lands. He lives in Basalt, Colorado with his wife Ellen and their children Willa and Elias.

“Protect Our Winters has momentum. It’s cool. And it’s exactly the right idea: we’re going to solve climate change by mobilizing huge amounts of people who care. And skiers and riders care.” said Auden.

“We’re honored and and excited to have Auden be part of the Protect Our Winters leadership.

We need the best and the brightest on our team to help us engage the winter sports community against climate change and without question, Auden is that guy.” said Chris Steinkamp, Executive Director of POW.

POW’s goal of uniting the winter sports community against climate change is reflected in its board membership. Schendler joins Matt McClain, Director of Marketing and Communications for the Surfrider Foundation, Strick Walker, former CMO at 1% For The Planet and currently the Business Development Lead at IDEO and Christina Thomure, Director of Sustainable Operations at Grand Targhee Resort.

Since 2008, Protect our Winters has invested over $150,000 in over 25 community-based grassroots organizations, partnered with The Sierra Club to fight dirty coal and produced “Generations”, in partnership with The North Face and Teton Gravity Research. “Generations” is a short-film about climate change, resulting in over 150,000 downloads and led to the “60 Days” campaign, an online activism effort urging US Senators to support clean energy legislation.

About Protect Our Winters: Protect Our Winters is the environmental center point of the winter sports community, united towards a common goal of reducing climate change’s effects on our sport and local mountain communities. With over 25,000 supporters worldwide, POW re-invests contributions in educational initiatives, activism and supporting community-based initiatives that have tangible results. For more information, visit protectourwinters.org