Industry Press Release

PWDR ROOM Adds a New Member to Their Team


Mississauga, ON (October 1, 2013) – PWDR ROOM is excited to announce the sponsorship of

Canadian snowboarder Claudia Avon. Claudia will join the PWDR ROOM pro team consisting of

Mercedes Nicoll, Dominique Vallee, Gillian Andrewshenko and Molly Milligan.

Claudia is a Montreal born athlete that now calls Whistler home. At 28 years old she has quietly become

a talented rider who has transitioned from winning several Canadian Competitions, including making it to

the finals in the 2010 US Open – to now spending most of her time with her sled in the backcountry.

Claudia’s humble personality doesn’t reflect her aggressive style on the mountain – she is always looking

for the line yet found, and has no issues going for it.

PWDR ROOM is heading into the Winter 13/14 season continuing their focus on three key collections –

Trilogy, X5 and Verso. Each line offers highly technical outerwear with a focus on stylish fashion. The

PWDR ROOM design team works closely with the athletes to collaborate their ideas, which influence the

line each season.

Claudia’s most recent edit makes it easy to understand why PWDR ROOM is so pumped to have her join

the team –

Welcome to the team Claudia!

Check out the new Winter gear at


With direct roots in action sports, fashion, art and music, PWDR ROOM is designed for the girl who lives

the action sports lifestyle or genuinely appreciates the look. For more information about PWDR ROOM

please visit or follow @PWDRROOM.