Industry Press Release

Recent Snow Storms Create Ideal Conditions to Learn How to Ski or Snowboard


Washington, DC (February 14, 2013) — Learn to Ski and Snowboard Month is 10 months away in January 2014, but thanks to storms throughout the United States it is an ideal time to take ski or snowboard lessons with friends. The Bring a Friend Challenge, going on through March 17, offers incentives for those who bring friends to a local venue and help them sign up for lessons with a professional instructor.

“If you already ski or snowboard or took lessons in January, bring a friend to your favorite mountain, help them register for lessons and you could win some fantastic prizes such as skis, snowboards and trips to well-known destination resorts,” said Mary Jo Tarallo, director of Learn to Ski and Snowboard Month/Bring a Friend. “Learning these winter sports can open up a whole new world that includes fun, camaraderie and a brand new skill.”

Prizes for those who participate in the Bring a Friend Challenge include skis from Head, snowboards from Rossignol and RAMP, gloves from Swany and trips to The Canyons, Deer Valley and Park City in Utah, Sun Valley in Idaho and Smugglers’ Notch in Vermont.

“February and March are great times to take lessons from professional instructors,” said Tarallo. “Lessons are the best and fastest way to learn and improve. You wouldn’t start sky-diving without a lesson from a trained instructor, so why would you try to teach yourself or have a friend try to teach you how to ski or snowboard?”

The Why I Love to Ski or Ride Video Contest rewards three finalists who capture the exhilaration of their skiing or snowboarding experiences with prizes like jackets from The North Face, a $500 gift certificate from, a selection of videos from Warren Miller Entertainment and a free year-long subscription to SKI or Transworld Snowboarding magazines. The contest continues through February 28.

Contact: Mary Jo Tarallo


Phone: 202.431.6950


-Learn to Ski and Snowboard Month-

Learn to Ski and Snowboard Month is an industry initiative organized by state and regional ski associations, leading snow sports media outlets, rep and retailer associations, the Professional Ski Instructors of America, the American Association of Snowboard Instructors, United States Ski and Snowboard Association, SnowSports Industries America, National Ski Patrol, and National Ski Areas Association.