Industry Press Release

RIDE Snowboards Invades Snoqualmie in Episode 3 of “Built to Ride” Web Series

11/07/2014

Seattle, WA (November 6, 2014)Donning Hawaiian shirts and trucker hats, the RIDE Snowboards crew unveils Episode 3 of the four-part “Built to Ride” web series. This time the sunny skies of Snoqualmie, Washington play host to the riders as they showcase their impressive riding skills and impeccable sense of fashion.

WATCH EPISODE 3 | http://ridesnowboards.com/videos/built-to-ride-snoqualmie-episode-3 or https://vimeo.com/110838464

The RIDE athletes return in this episode after a wild ride through the streets of Japan in Episode 2. The crew leaves behind street rails and rooftops for a smooth flowing rhythm course at the Summit at Snoqualmie.

The course, designed by Austin Hironaka and Austen Sweetin, offers little room for error and stiff consequences. Five consecutive jumps progress from sweet and mellow to steep and serious, forcing riders like Todd Kirby and Hironaka to send it off each lip with precision and strict calculation.

This episode, like the previous two, exemplifies the crew’s eccentric personality and insatiable appetite for adventure. Whether jumping snowmobiles through fire or hucking 50-foot gaps, the riders in Episode 3 show us what it means to perform at the sport’s peak level.

The four-part “Built to Ride” web series showcases the combination of raw talent, drive, and lifestyle of RIDE athletes exploring different locations around the world. Episode 4, which drops on Nov. 19, brings the team to British Columbia for more powder, adventure and debauchery. A new episode launches every two weeks and can be watched on RIDE’s website.

The series includes RIDE’s: Alex CantinAlex ShermanHana BeamanAustin HironakaDerrek LeverBeau Bishop, and Todd Kirby. “Built to Ride” was filmed and edited by Tommy Little. Stay tuned for the fourth and final episode.

Snoqualmie awaits you HERE.

About RIDE Snowboards:

Team driven and authentically built by passionate individuals deeply rooted in snowboarding. RIDE connects snowboarders with an inclusive outlet to express their individuality based on heri