Mississauga, ON (January 25, 2013) – Ripzone» and Powder Room» head into 2013 riding a wave of change as the Canadian snowboard and action lifestyle company looks to rebrand. Celebrating a 20th Anniversary the brands have added fresh talent to their roster, will launch re-designed logos and are introducing new collections and co-lab stories for Winter 2013/2014.
Ripzone» and Powder Room» recently announced plans to increase its support of the brands with the addition of a new General Manager. Kris French joins Ripzone» and Powder Room» with a strong background in sales and marketing. He spent the last eight years at Nike Canada in key leadership positions, including National Sales Manager for Sportswear and Action Sports.
Ripzone» and Powder Room» product in Winter 2013/2014 will feature new levels of sophistication, innovation and technology. The Trilogy» collection is the most technical weather protection system in the line. Winter ’13/14 will see the introduction of Outlast technology in both the Ripzone» and Powder Room» Trilogy jackets. Originally developed for use in space suits at NASA, Outlast is a material that works by continuously balancing the temperature inside the jacket, storing excess heat then returning it later when needed.
Winter 2013/2014 will also see Ripzone» joining forces with one of Canada’s biggest music icons Rush. The RPZN x Rush collaboration features a technical outerwear jacket inspired by classic rock. The denim jacket has zip off sleeves and the interior features original album artwork printed in full colour on a sateen lining. Vintage inspired crests finish the look and feel of this ready to rock jacket. The RPZN x Rush collection will be available at select dealers in Winter 13/14.
For 2013, the brands will evolve and see noticeable change with redesigned Ripzone» and Powder Room» logos. To celebrate the 20th anniversary a “Limited Edition” outerwear jacket will be available, each one individually numbered. Ripzone» and Powder Room» will also launch a “Canada Capsule Collection” for Winter ’13/14 with styles being entirely designed and made in Canada.
The X5» collection is inspired by the team riders who demand versatile outerwear that combines on-hill performance with leading edge style. The X5» collection for Winter ’13 includes Primaloft ECO insulation. Primaloft ECO uses post-consumer recycled material to create a high loft, thermally efficient, earth-friendly insulation. Approximately 28 recycled bottles are used in making each kilogram, which equates to 4 bottles per meter or 6 bottles per garment.
A new collection for Ripzone» and Powder Room» is the newly developed Verso» line up. Verso» is inspired by vintage Canadian outdoor looks and Canada’s unique northern heritage. Verso» will also feature Primaloft Eco, combining style, performance and earth friendly insulation.
Canadian owned and operated, Ripzone» and Powder Room» have proudly sponsored the Canadian Snowboard team through two Olympics, hosted the world’s best riders at the Ripzone» Invitational and have been worn by recreational and professional riders alike.
With so much to look forward to Ripzone» and Powder Room» would like to invite you to celebrate with them. Come join us for a beer! SIA – Booth #4366 on Friday February 1st at 5:00pm.
Ripzone» is a Canadian action sports brand that designs and markets a complete line of functional and technologically advanced apparel and accessories for the action sports consumer. Ripzone» is available in 20 countries worldwide. For more information about Ripzone» International please visit www.ripzoneinternational.com or follow @_ripzone_.
About Powder Room:
With direct r