Industry Press Release



Park City, UT (February 5, 2010) — Dominique Bergin, Chairman of Look Cycle Int. and President of Sport and Style, global license holder of the Rossignol Apparel brand, and Claude Roy, President of Momentum Distribution and newly formed Endorphin Group, have established a long term deal for distribution of Rossignol apparel in North America.

“Momentum’s newly-formed Endorphin Group was selected because of its commitment to the specialty markets and its expertise in delivering seamless back office support,” explains Francois Goulet, President of Rossignol North America.

The Rossignol Apparel brand –

Licensed globally by Look Cycle Int. in November, Rossignol Apparel continues to focus on delivering fashion and function to the snowsports business, through innovative design and technical elements.

In a direct link to fashion, Rossignol Apparel also continues to collaborate with Jean-Charles de Castelbajac on design.

Rossignol Apparel’s design and sourcing team, led by Jean Holvoet, will continue to operate from the Rossignol Group’s global headquarters in Moirans, France. This direct daily interaction with Rossignol’s core hardgoods business will promote continuity between hardgoods and apparel product lines.

Rossignol Apparel in North America –

Endorphin Group President, Claude Roy said, “we are excited about this new association and feel privileged to work with this legendary brand. We see an opportunity to develop the current apparel business within the specialty snowsports channel.”

“The Endorphin Group will focus on delivering great product and consistent service. Establishing positive sales history on which our specialty partners can build is very important” notes Devon Cruickshank, the former V.P. Sales and Marketing of Rossignol Apparel N.A. who is now General Manager of the newly formed business.

The Company will maintain offices and showrooms just outside of Montreal, Canada and at the Mountain Center in Park City, Utah.