Industry Press Release

SAM MCCOUBREY HIRED AS GENERAL MANAGER, AKU NORTH AMERICA

09/17/2009

MONTREAL, Quebec September 1, 2009 AKU North America today announced that Sam McCoubrey has been named General Manager of AKU North America effective September 1, 2009. McCoubrey is a veteran of the Sporting Good Industry and has decades of sales experience. Sam will be responsible for introducing AKU to the North American Market while ensuring the brands profitable growth.

“We are thrilled to have Sam on board. His experience is exactly what we are looking for and what AKU North America needs. Sam knows the market and industry and I am confident that he will reinforce AKU core values while introducing and expanding AKU North America’s market share”

“I am really excited about the potential for AKU in North America” said Sam McCoubrey. “The product is exceptional and the designs and manufacturing process delivers a level of comfort and performance that other brands just can’t match.”

McCoubrey will engage a sales force to properly represent the AKU brand in targeted territories in Canada & the US for Spring 2010 and plans on attaining full territory coverage for 2011.

About AKU

AKU Italia is a family owned business that has been manufacturing technical & lightweight outdoor footwear with superior comfort and support for over 50 years. Headquartered in Montebelluna with manufacturing facilities in Montebelluna, Italy and Cluij Napoca, Romani. Today AKU is the leading supplier of hiking and trekking boots in Italy and the European market. For more information on AKU & AKU North America visit www.AKU.it or call 1.877.341.9AKU (9258)