Industry Press Release

SASS Global Travel Announces ZEAL Week at SASS Argentina


SASS is excited to collaborate with ZEAL for a week of backcountry shred, smiles, high-fives and ZEAL-themed shenanigans.

ZEAL OpticsRincon, Puerto Rico (June 16, 2015) — Adventure travel company SASS Global Travel is excited to announce their new partnership with eyewear company ZEAL Optics. The two brands share common goals in terms of adventure, exploration and travel as well as sharing common markets in both the snow and surf worlds. ZEAL Week is the first installment of shared promotion going down at SASS’s flagship program, SASS Argentina during Session 5 (Aug. 29th – Sept. 5th).

Led by ZEAL Ambassador and SASS Freestyle Coach Andrew Burns, ZEAL Week will consist of product demos, on-hill scavenger hunts, Instagram contests and more. All this on top of the unreal SASS Argentina experience of guided backcountry shredding, avalanche awareness seminars, backcountry booter sessions, brewery tours and an Argentine asado (the best type of BBQ). A fleet of ZEAL HD2 goggles will be on hand and an edit of each participants’ on-mountain adventures will be put together for them do with as they please.

Participants in ZEAL Week are eligible for a $300 discount on their experience that includes the aforementioned program highlights as well as slopeside lodging, lift tickets, airport transfers and breakfast and dinner daily. In addition anyone who simply inquires about ZEAL Week is automatically enter to win one of three pairs of ZEAL Slate goggles.

“ZEAL’s brand connects with us on so many levels. ZEAL Week is going down during the best time of year to be there and is sure to be one hell of a party,” says SASS Global Travel Brand Manager and Mountain Operations Manager, Pete Connolly.

“At ZEAL, we live for adventure and new experiences and our mission is to help people see new places differently,” says Zeal Marketing/Team Manager Mike Lewis. “Our brand and team align so well with SASS’s vision of inspiring people to see the world on their boards and experience it in ways they never thought possible. We’re incredibly stoked to work with SASS this summer and beyond and keep the winter stoke alive even when the temperatures in your backyard are sweltering.”

SASS is excited to collaborate with ZEAL on a number of new promotional opportunities in each of their adventure travel experiences in the Mountains and on the Beach. ZEAL Week at SASS Argentina is the first step.

Photo Media:

Photo 1 (ZEAL Athlete/SASS Head Freestyle Coach Andrew Burns, pc: Ben Girardi)
Photo 2 (ZEAL Athlete/SASS Head Freestyle Coach Andrew Burns, pc: Ben Girardi)
Photo 3 (Guide Jon Conway, pc: Ben Girardi)
Photo 4 (Andrew Burns leading the ZEAL ambassador-filled “Far From Home” crew, Brolin Mawejji, Cam FitzPatrick, Jack Hessler, Phil Hessler, Chase Josey. pc: Ben Girardi)

Inquire Here:

More Info About SASS Argentina:

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SASS Global Travel is dedicated to the experience of travel and action sports. With roots dating back nearly a decade in theArgentina backcountry, the present-day company seeks to create a community of passionate action sports travelers in both snow and surf.  With the addition of the  Rincon Surf School in northwest Puerto Rico, SASS combines unparalleled access to the goods with the best people, locations, education and professionals. Learn more about us online.

ABOUT ZEAL OPTICS: Proudly the most sustainable sunglass company in the world, ZEAL designs and crafts every sunglass from renewable plant-based materials. ZEAL is also known for revolutionizing the goggle market with the HD Camera Goggle and the original GPS goggle. Based in Boulder, Colo., USA, ZEAL is a boutique brand focusing on handcrafted quality eyewear build for life outdoors. For more info visit and follow @zealoptics on Instagram and Facebook.