Industry Press Release

SAVE THE DATE: WINTER X GAMES 14 JANUARY 28 – 31, 2010

04/24/2009

WHAT:

 

Event dates for Winter X Games 14

WHEN:

 

January 28 January 31, 2010

WHERE:

 

Aspen, Colorado

WHO:

 

More than 200 of the best action sports athletes including past Olympians will compete in Skiing, Snowboard and Snowmobile. For Winter X Games 13, 51 Olympians participated in the event in Aspen.

DETAILS

The Winter X Games, the premier action sports event in the world, will be held January 28 through January 31, 2010 in Aspen, Colorado.

Winter X Games 14 will be covered live on ESPN’s family of networks, including ABC, as well as across ESPN’s many digital media assets including ESPN.com and ESPN360.com. The event has been held in Aspen for six years, and it was announced in a press conference during Winter X Games 13 that the event will stay in Aspen/ Snowmass for another two years through 2012.

POPULARITY OF WINTER X GAMES

Winter X Games 13 was ESPN’s highest-rated and most-viewed Winter X Games in history. The eight telecasts averaged 942,000 homes, up nine percent from 2008. Young male and people demos were up double digits from last year. Three of ESPN’s eight Winter X Games telecasts, delivered over a 1.0 rating this year Friday prime time, Sunday afternoon and Sunday prime time. Sunday night’s 1.3 rating and 1,242,210 homes makes it the highest-rated and most-viewed Winter X Games telecast ever. ABC’s Winter X Games 13 telecast on Saturday averaged a 1.2 household rating and 1,376,481 households.

Forthcoming details on Winter X Games can be found on www.xgames.com for fans or on www.espneventmedia.com for members of the media.