Industry Press Release

SAVE THE DATE – World Snowboard Day is back for 2014!

10/13/2014

Capbreton, France (October 13, 2014) — The fall season has arrived, and for the hundreds of WSD organizers this means preparing a mind-blowing experience for the 9th edition of World Snowboard Day. As usual, this event brings together riders from across the globe – from beginners to experts – to kick off the season, and to celebrate snowboarding and its unique subculture.

Sunday, December 21, 2014, promises good times and snowboard-sliding fun. So get your gear ready pronto; at resort near you things are about to rock! As usual, you will find a whole host of activities during the event: contests, beginner snowboard lessons, gear tests, demos, meet-and-greets with professional riders, drinks, concerts, video contests, and much, much more. The only goal will be to have an unbelievably GOOD TIME! Enjoy activities for free, open to anyone and everyone, in order to discover the joys of sliding on snow, to share a common passion for snowboarding, and above all else to enjoy one outrageously excellent day!

In 2013, World Snowboard Day hosted 114 events in 30 countries around the world. Since the launch of this international event eight years ago, more than 100,000 people have been able to discover the joy of sliding on snow and to ride to the rhythm of WSD. After 8 highly successful editions, this event has become a must for everyone who lists snowboarding as their passion.

What’s new for 2014?

– “Communications”: this year, our creative team is busy working on a Punk Rock theme. Powdy, our rowdy mascot, will be planted in a “Freak Show” décor, giving our promotional tools a punchy, off-beat feel. The World Snowboard Day website [www.world-snowboard-day.com] is already online and organizers can already start planning their event.

– “The Ambassador”: this year once again, a new pro-rider will take over the reins from the charismatic Xavier de Le Rue. Patience is a virtue, and we will reveal the mystery-individual’s name all in good time!

– Stay tuned for sneak previews and updates on the latest WSD news. Follow us on social media and join us on Facebook, Twitter, Youtube, and Pinterest. Make note of the new hashtag [#snowboardday2014] to be an integral part of WSD the actual day of the event.

For those who have not already heard of WSD, a quick blurb about the event: “Since 2006, World Snowboard Day has been a unique opportunity for the international snowboard community to promote the sport and its unique subculture by providing the general public with the opportunity to try a variety of activities for free. This event receives support from international organizations such as Outdoor Sports Valley (OSV) and