Boulder, CO (December 5, 2013) — Adding broad marketing experience and in-depth industry knowledge to head its marketing efforts in the U.S. and Canada, Scarpa North America this week hired Samantha Killgore as its marketing manager.
Killgore will step into her new role at Scarpa starting January 2. She will oversee the rest of Scarpa’s North American marketing team and direct all aspects of marketing strategy and communications, including web, advertising, marketing collateral, public relations, social media, athletes and events.
Killgore currently works as the North American Marketing Manager at the outdoor apparel manufacturer Rab, where she oversees all of the same aspects of the marketing program that she will oversee at Scarpa. She has held that post for the last four years.
Prior to that, Killgore worked in several different aspects of marketing at the outdoor apparel and accessory manufacturer Outdoor Research, and she also worked in outdoor and snowsports industry public relations at Momentum Media PR. And, before being in marketing, she also held posts at MSR and Cascade Designs. In all, she brings 12 years of industry experience to her new role.
An avid skier and all-around outdoorsperson, Killgore actively pursues all of the outdoor sports for which Scarpa builds footwear.
“We’re super excited to welcome Sam to the Scarpa North America team. She’s the perfect fit in terms of her wide-ranging skill set and experience in marketing, her positive, get-things-done attitude, and the fact that what drives her is the same as for all of us who work at Scarpa – a passion for the sports for which we build products,” said Kim Miller, CEO of Scarpa North America. “Sam is the perfect person to help continue to build and evolve Scarpa’s marketing efforts in the U.S. and Canada.”