Industry Press Release

Seirus Innovation Names New Sales Manager for Snow Sports Division

04/08/2015

Seirus

Poway, CA (April 8, 2015) — Seirus has named Dean Carlson as Sales Manager in its Snow Sports Division. Carlson will be involved in both key account and regional territory management, handling Seirus’ full line of cold-weather snow sports essentials.

Dean Carlson

Carlson comes to Seirus with a solid history of strategic experience in the sporting goods industry, including eight years at Smith Optics. He also earned a Bachelor of Business Administration (B.B.A.), Marketing/Business Management, degree from the University of North Dakota.

“Dean brings to Seirus solid experience earned working with many respected names in sporting goods,” said Seirus Co-founder and Co-president, Joe Edwards.  “Dean’s background in the winter sports industry and his love for all things outdoors make him an ideal fit in Seirus’ culture and family.”  “We are looking forward to having him on the Seirus team.”

About Seirus Innovation: Seirus can be counted on for products and technologies designed to enhance the comfort of active outdoor enthusiasts in any condition summer and winter can dish out. For over 30 years the team at Seirus has focused on innovation to develop and deliver cutting-edge technologies and products that have proven to be groundbreaking. Seirus sustains its success by remaining innovative and using the best materials and workmanship.  Collectively, Seirus cofounders Joe Edwards and Mike Carey, along with their team, have invented many iconic snow sports products that are perennially ranked among the “Top-10” best selling items in multiple categories, including the world’s most popular snow sports facemask, the “Neofleece Combo Scarf.” Seirus has been granted 19 patents, including 9 current. It has 2 patents pending. It has over 300 products covering five outdoor-gear categories: gloves, liners, masques and clavas, hats & Quick Clavas, and essential equipment. Seirus products are easily purchased online and at retail shops across America. See “Where to Buy” at Seirus.com.