Industry Press Release

SIA/SOS Shootout Hockey Game Set To Kick Off SIA In Denver


Denver, CO (January 17, 2012) — Never Summer, 686, Snowboard Colorado, PBR and Monster Energy are proud to announce the third annual SIA/SOS Shootout is a go.  Set to go down on Wednesday January 25th, the game will kick off the SIA Snow Show in Denver, Colorado. The competitive hockey game benefiting SOS Outreach, will feature all kinds of snowboard industry heads from the US and Canada, ready to square off before the show.  

The Shootout is full as far as players but spectators are encouraged to attend, especially if they like great cold beer and good “beer league” hockey.  Each team is made up of a max of 15 players plus goalies.  PBR is generously providing the brew and Monster is helping to kick it up a notch with the donation of your favorite energy drinks. A suggested donation of $2 per can for the spectators and $20/player goes straight to SOS Outreach.  There will also be a silent auction with items from the Colorado Avalanche, Scott Parker, Home Depot, Never Summerand SOS Outreach.

Last year we had NHL Alumni Joe Sakic, Derek Armstrong, Scott Parker and Phil Crowe participating, making this the coolest fantasy camp anyone ever attended. This year we have 2 returning former NHL players Avalanche alumni Scott Parker and LA Kings Alumni Phil Crowe. Don’t miss out on the chance to smash your favorite rep, shop employee or industry vet into the boards while dangling your way to the net.  The Shootout will take place at the Foothills Ice Arena in Lakewood, Colorado.  Don’t have a car?  A shuttle between convention center and rink will be ready. The My Frends/Never Summer party shuttle will leave from the Blue Bear in front of the convention center about 7:45 PM on the 25th to take players and spectators to the rink.

Here’s the details:

What: The SIA/SOS Shootout hockey game

When:  Weds. January 25th, 2012     8:45PM 10:15PM

Who: 32 hardcore hockey players from the industry and some crazy spectators

Where: Foothills Ice Arena, 2250 S Old Kipling, Lakewood, CO

About SOS:  SOS Outreach engages underserved youth in winter and outdoor sports-based education programs. The program revolves around a core value curriculum that stresses Courage, Discipline, Integrity, Wisdom and Compassion. Adult mentor relationships are central to the programs and have resulted in SOS youth participants building strong morals, self-esteem and interpersonal skills.