Industry Press Release



All in a Day at the Signal Factory

Seattle, WA (July 29, 2008) — Like a page ripped from Charlie and the Chocolate Factory, Willie Wonka’s candy shop or rather Signal’s snowboard factory was opened up to the public on Wednesday July 23rd 2008.

In an unprecedented event, Signal opened its doors to the industry so that accounts and friends could experience first hand just how they design, build, and test snowboards all in one day.

Signal’s factory, aka The Lodge, just finished installing their first on-site test feature. The set up includes a flat bar down the right side, a round bar down the center, and a ledge down the left side complete with pool coping and tiles.

This beautiful summer day was spent touring Signal’s manufacturing facility, building custom boards, and enjoying delicious Wahoo’s fish tacos while watching Signal team riders Matt Hammer, Jake Olson-Elm, Spencer Link and friends put the new season’s board lines to work. DBR attendees included Signal dealers Jacks, Active, Sacred, Bubbas Boardshop, Casualties, The House, Icon, Identity, along with friends, family, Transworld and Fuel TV.

We are extremely grateful for all the support we’ve received from shops, riders, and our industry peers,” says owner Dave Lee. “Being able to design, build and ride at the factory is something that’s been in our heads for a long time. It’s exciting to share it with our friends today. I love my job!

“The barbecue was a way for us to share our vision and show what Signal is all about. Seriously, who does this? Can’t wait for the next one!” says pro rider Matt Hammer.

With the new season of boards shipping in August and September, winter snowboarding will be here before we know it. Until then, Signal will be working diligently to bring you the very best board designs for 09/10 and gladly making sure that they are production ready by shredding them on-site at their very own factory The Lodge.

Stay tuned for the next open house. No Golden Ticket required!