Industry Press Release



Retailers and Manufacturers Join Together for a Day-Long Open Forum

Wrightsville Beach, NC (March 24, 2009) — The Board Retailers Association (BRA) teamed up with the Surf Industry Manufacturers Association (SIMA) for the first-ever Industry Boot Camp: An Open Forum for Retailers and Manufacturers on March 19th in Huntington Beach. Both sides of the action sport industry came together for a day of education, networking and an open dialogue to discuss issues such as customer service, marketing support, green products, merchandising, trade shows, distribution strategies and product innovation. This sold out day-long event is a continuation of efforts designed to bring retailers and manufacturers together as we work to promote the sport and lifestyle we all love. Special thanks to SIMA, Monster Energy, Transworld Business and Surf Expo for their support and sponsorship.

Retailers began the day with an opening address by Dick Baker, SIMA Chairman Emeritus and Todd Roberts, BRA Chairman and Co-Owner of ZJ Boarding House. Following breakfast, retailers had two back-to-back Breakout Sessions led by Alan Roseman of Strategic Results and Gregg Solomon, an independent consultant formerly with Quiksilver Retail. Roseman’s detailed presentation focused on merchandise planning, utilizing POS data and inventory management, while Solomon led an interactive discussion on retail issues ranging from lease negotiations, financing and small business loans, financial forecasting, store operations, design and marketing. After a joint lunch with manufacturers, Boot Camp attendees spent the afternoon rotating through seven moderated roundtable discussions.

“The success of Industry Boot Camp was evident to all attendees. Between the high caliber of speakers, interaction amongst both retailers and manufacturers during the roundtable discussions, and the overall positive vibe, the joint event serves as a stepping stone for bringing the industry together,” said Roberts.

BRA plans to build on the momentum of the Industry Boot Camp and the discussions started there at the upcoming Retail Summit to be held April 22 24, 2009, in Huntington Beach. The Retail Summit is an opportunity for retailers from across the country to gather for three days of educational seminars, interactive workshops and networking opportunities. In addition, the BRA Retail Summit will also include retail shop tours, a beach bonfire and dinner, as well as a movie premiere party at the Newport Beach Film Festival. For additional details, a list of seminars and presentations click here. To register for the BRA Retail Summit click here.

The Board Retailers Association (BRA) is a non-profit trade association representing over 500 action sport retailers in the surf, skate, snow, wake, kite and wind industry with over 3,000 storefronts across the country. East and West Coast retailers formed the Board Retailers Association in February 2003. Under the direction of BRA’s Chairman and Board of Directors, the association serves as the preeminent voice, for independent retailers on a grassroots level with manufacturers, trade show representatives, and other associations. The Board Retailers Association also works to provide educational resources and exclusive discounts and savings from vendors on the day-to-day costs of business. BRA Retail Members receive industry research and statistics, guidelines and legal advice as well as financial forms, worksheets and sourcing solutions.