Industry Press Release

Ski and Snowboard Equipment, Cycling Related Items Top "Dream Equipment" List for Holiday 2010


Boulder, CO (November 23, 2010) – MAAP» – Active Americans are quick to identify their “dream” sporting equipment in Leisure Trends Group’s 2010 Holiday WISH LIST Study of its Most Active Americans Panel» (MAAP»).  Ski and snowboard equipment tops the list of sports equipment Active Americans would purchase for themselves this holiday season if money were no object. Cycling equipment and accessories ranked second this season after being at the top of the list last holiday season. Close to one in ten desire water related toys like kayaks.

Help make dreams come true this holiday season with promotional strategies featuring these top categories.

Here are some of the actual (verbatim) answers from Active Americans when asked – “And, if money were not object, what piece of sports equipment would you buy for yourself?”

A Bianchi road bike

Garmin GPS Map 62st ($550)

Garmin Rino (2 pack)

A golf cart

A good mountain bike

A Great Bike

A great Gore-Tex outfit

29er Specialized S Works Epic

Altimeter / GPS / heart rate combo

Altimeter watch

Best sleeping bag available for cold climates

Complete Santa Cruz Carbon Nomad

Complete scuba gear set

Complete snowboard set, new boots, bindings and board

Dive computer

Cervelo s3

Chariot 2 Jogging Stroller/Bike Trailer

Climbing gear


Minn Kota Fortrex trolling motor – 36 volt

MOOTS Vamoots CSR titanium road bike

New skis and boot heaters.

New snowboarding set-up

New target bow and accessories

Old Town Trapper Canoe

Santa Cruz Blur XC Carbon

Scuba equipment with travel

Stand up paddleboard or new snowboard

Stationary bike to ride during winter months

Sterling’s custom sea kayak

Ultralight 20 Degree Sleeping Bag

Wilderness System Pungo kayak

Stay tuned as we share more insights from All I WANT FOR…AMERICA’S HOLIDAY WISH LIST 2010.   

The complete study including over 200 pages of verbatim responses is now available! Call Leisure Trends Group at (303) 786-7900 ext 107 or email to find out how you can access it!   

Retailers please contact Greg Shoenfeld, Retail Relations Manager for more information about Leisure Trends Group or the study:, t: (303) 786-7900 ext 136.

About Leisure Trends Group

LTG is the leading provider of consumer research, retail market intelligence (retail sales tracking) and integrated CRM/Direct Marketing services for the sports, recreation, hospitality, travel and entertainment industries.  Suppliers, retailers, associations, resorts and financial analysts rely on Leisure Trends  Group for actionable consumer insights, accurate retail sales data that includes margins and inventory, and innovative targeted marketing solutions. Leisure Trends Group is headquartered in Boulder, Colorado. For more information, contact Julia Day, 303-786-7900 x107/ or visit