Boulder, CO (November 23, 2010) – MAAP» – Active Americans are quick to identify their “dream” sporting equipment in Leisure Trends Group’s 2010 Holiday WISH LIST Study of its Most Active Americans Panel» (MAAP»). Ski and snowboard equipment tops the list of sports equipment Active Americans would purchase for themselves this holiday season if money were no object. Cycling equipment and accessories ranked second this season after being at the top of the list last holiday season. Close to one in ten desire water related toys like kayaks.
Help make dreams come true this holiday season with promotional strategies featuring these top categories.
Here are some of the actual (verbatim) answers from Active Americans when asked – “And, if money were not object, what piece of sports equipment would you buy for yourself?”
A Bianchi road bike
Garmin GPS Map 62st ($550)
Garmin Rino (2 pack)
A golf cart
A good mountain bike
A Great Bike
A great Gore-Tex outfit
29er Specialized S Works Epic
Altimeter / GPS / heart rate combo
Best sleeping bag available for cold climates
Complete Santa Cruz Carbon Nomad
Complete scuba gear set
Complete snowboard set, new boots, bindings and board
Chariot 2 Jogging Stroller/Bike Trailer
Minn Kota Fortrex trolling motor – 36 volt
MOOTS Vamoots CSR titanium road bike
New skis and boot heaters.
New snowboarding set-up
New target bow and accessories
Old Town Trapper Canoe
Santa Cruz Blur XC Carbon
Scuba equipment with travel
Stand up paddleboard or new snowboard
Stationary bike to ride during winter months
Sterling’s custom sea kayak
Ultralight 20 Degree Sleeping Bag
Wilderness System Pungo kayak
Stay tuned as we share more insights from All I WANT FOR…AMERICA’S HOLIDAY WISH LIST 2010.
The complete study including over 200 pages of verbatim responses is now available! Call Leisure Trends Group at (303) 786-7900 ext 107 or email firstname.lastname@example.org to find out how you can access it!
Retailers please contact Greg Shoenfeld, Retail Relations Manager for more information about Leisure Trends Group or the study: email@example.com, t: (303) 786-7900 ext 136.
About Leisure Trends Group
LTG is the leading provider of consumer research, retail market intelligence (retail sales tracking) and integrated CRM/Direct Marketing services for the sports, recreation, hospitality, travel and entertainment industries. Suppliers, retailers, associations, resorts and financial analysts rely on Leisure Trends Group for actionable consumer insights, accurate retail sales data that includes margins and inventory, and innovative targeted marketing solutions. Leisure Trends Group is headquartered in Boulder, Colorado. For more information, contact Julia Day, 303-786-7900 x107/ firstname.lastname@example.org or visit www.leisuretrends.com.