Industry Press Release

Ski and Snowboard-Related Items Top List of Gifts To Give Kids This Holiday

12/13/2010

Most Active Americans Panel»  

Boulder, CO (December 13, 2010) Tis the season for parents to determine whether their kids have been naughty or nice.  For those that have been nice, ski and snowboard-related items will be the most common sports, recreation or fitness gift this holiday season according to Leisure Trends Group’s annual study, “All I Want For…  America’s Holiday Wish List.”

When parents with children under age 13 were asked “what sports, recreation or fitness product, lesson or vacation are you planning to buy them,” 22% mentioned a ski or snowboard-related item.  Soccer equipment was next on the list at 9%, followed by cycling equipment and accessories at 8%. 

The study, conducted among Leisure Trends Group’s Most Active Americans Panel » (MAAP»), confirms the importance of family that Leisure Trends has consistently seen in its other consumer research studies.  Active Americans make participating in activities with family a priority and are outfitting their children accordingly.

Stay tuned as we share more insights from All I WANT FOR…AMERICA’S HOLIDAY WISH LIST 2010.   

The complete study including over 200 pages of verbatim responses is now available! Call Leisure Trends Group at (303) 786-7900 ext 107 or email jday@leisuretrends.com to find out how you can access it!   

Retailers please contact Greg Shoenfeld, Retail Relations Manager for more information about Leisure Trends Group or the study: gshoenfeld@leisuretrends.com, t: (303) 786-7900 ext 136.  

About Leisure Trends Group -  LTG is the leading provider of consumer research, retail market intelligence (retail sales tracking) and integrated CRM/Direct Marketing services for the sports, recreation, hospitality, travel and entertainment industries.  Suppliers, retailers, associations, resorts and financial analysts rely on Leisure Trends  Group for actionable consumer insights, accurate retail sales data that includes margins and inventory, and innovative targeted marketing solutions. Leisure Trends Group is headquartered in Boulder, Colorado. For more information, contact Julia Day, 303-786-7900 x107/ jday@leisuretrends.com or visit www.leisuretrends.com.