Industry Press Release

Ski Industry Veteran Kirk Langford Joins Descente


Langford to lead sales efforts in US and Canada

Layton, UT (April 15, 2013) — Descente, designers of premium ski apparel for those who value quality and technology, today announced that Kirk Langford has joined the company as the V.P. of Sales for the United States and Canada.

A ski industry veteran, Langford has over 25 years experience in sales and leadership positions. Kirk comes to Descente having previously held senior level positions at Salomon, Nordica, Marker and most recently, at Goode Ski Technologies.

As a key member of the North American management team, Langford will oversee day-to-day administration of the Descente sales team.

According to Langford, Descente’s iconic brand is complimented by an equally iconic team. “Descente is an authentic alpine ski brand known for exceptional quality, function and attention to detail. Their employees are dedicated and have a genuine passion for skiing and the outdoors. Descente doesn’t view their retail partners as just customers, but rather as friends. They truly want to work in harmony with them to help them succeed. I’m excited and honored to join Descente. I look forward to working closely with our team and our retail partners to make us all even more successful.”

After a lengthy search process, Descente officials selected Langford for his demonstrated success in revenue and market share growth, as well as his reputation in the industry.

“Kirk has a solid track record of building long-term, mutually beneficial relationships with specialty ski retailers,” said Nori Higuchi, president of Descente North America. ”As a premium brand, our retailers expect more from us. They expect knowledgeable and prepared reps, superior customer service and stability at every level. We recognize that Kirk shares our customer-centric philosophy and he is up to the challenge of surpassing our customers’ expectations.”

About Descente

Founded in 1935, Descente Ltd. is a global supplier of performance-based athletic apparel.  Headquartered in Osaka, Japan, Descente operates sales and distribution centers around the world. North American Ski Division headquarters are located in Layton, Utah.