Industry Press Release

Ski Racing Development, World Cup Supply and Shred Optics Present the 2012 “Fast Skier” Junior Alpine Scholarship Award Recipient

07/02/2012

Vail, CO/Fairlee, VT (June 30, 2012) — Ski Racing Development (SRD), World Cup Supply (WCS) and Shred Optics are pleased to announce that the winner of the 2012 SRD/WCS/SHRED “Fast Skier” Junior Alpine Scholarship Fund award is Sky Kelsey of Aspen, CO. A J3 (U16) athlete out of the Aspen Valley Ski Club (AVSC), Sky has not only posted winning results on the race course, but also exemplifies many of the individual characteristics that the award represents: exceptional academic achievement, widespread community involvement, and incredible drive and focus as an athlete. Sky made the J3 Rocky/Central Junior Nationals as a first seed for the RMD and won the Downhill and Super G as well as placing 2nd in the Slalom, 3rd in the GS and winning the Overall title. An accomplished musician, at the awards banquet Sky entertained the crowd on his guitar, mandolin and fiddle. After the Junior Championships, Sky went to the National U16 Assessment in Park City, UT and won the dual GS and was 2nd in the Slalom. He also won the Skills Quest competition.

As the recipient of the 4th annual Scholarship award Sky will receive $1,500.00, an Athlete’s pack and a 2013 speed suit from SRD, a winter Start coat from WCS, and a Shred race helmet and goggle package.

“Year after year the quality of applicants reinforce the growing significance of this Scholarship,” noted Barry Levinson of SRD. “We have never heard such glowing and positive recommendations from both coaches and others outside of the ski racing community. Sky’s passion for the sport, sportsmanship and dedication as well as his scholastic and musical talents made him a natural for this years award.”

“I know we have said this each year we have awarded the Scholarship, but this year the pool was really impressive. 56 applicants who are all special in their own way and who each deserve our support. That said, we needed to select a winner and Sky ended up at the top for all involved in the process. Sky had outstanding results throughout the 2011/12 season, straight A’s’ for grades and a long list of worthwhile community service activities. In addition, thoughtful and strong recommendations describe an extremely well rounded and talented person who takes as much pride in giving back to his community as he does standing on the podium. We were also impressed with Sky’s philosophy about racing and skiing in general, which places an emphasis on the process over results. He has a clear passion for and understanding of his place in the sport that is well beyond his years. Sky is a role model for all young athletes to look up to.” Commented Brad Williams of World Cup Supply.

Olympic Gold Medalist, World Champion, 2-time World Cup GS Champion and Shred founder Ted Ligety explained, “The Fast Skier Scholarship is a great opportunity for Shred to support ski racing in the US. These scholarships help young athletes pursue their dreams while taking little of the pressure off all athletes biggest sponsor; their parents.”

We congratulate Sky on being a well-deserved recipient of this year’s award and wish him great success as he moves on towards continued success both on and off the course.

You can find out more about the Scholarship at: www.junioralpinescholarship.com

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Since 2006, Vail, Colorado based Ski Racing Development (SRD) has presented the latest in Advanced Racing Innovations direct from the Alpine World Cup. Now featuring their exclusive collection of race suits, packs, poles and accessories now available at SRDs website and new Culture of Speed retail location in Dumont, Colorado. SRD is Fast Gear for Fast Skiers.

Founded in 1991, World Cup Supply is a respected supplier of ski racing, ski area and event supplies. Located in Fairlee, Vermont the company is the exclusive North American dis