Industry Press Release

SkiLogik Announces New Canadian Distributor


Breckenridge, CO (January 15, 2013) — SkiLogik is extremely pleased to announce the appointment of The Lalonde Group to be its Canadian distributor. The Lalonde Group is led by winter sports distribution veteran Rick Lalonde.

“The vast amount of industry knowledge and experience that Rick brings to SkiLogik cannot be over stated. Rick has over two decades of success in sales and distribution in the Canadian winter sports industry. There is no one better equipped to launch our brand into the Canadian alpine specialty retailer network”, stated SkiLogik founder David Mazzarella.

Rick will be attending the SIA Snow Show in Denver to introduce the new 2014 SkiLogik Collection at SIA booth #3602.

Rick Lalonde commented; “I could not be more excited to bring into the Canadian market the SkiLogik brand and its products. I believe that David Mazzarella and his Team produce the best performing and the most interesting skis available”. Lalonde further stated that “the SkiLogik commitment to craftsmanship and detail is unlike anything else that I have seen in my career in the snow sports industry. There are no skis that compare.”

SkiLogik burst onto the scene in 2010 with a series of victories in performance tests against major brands. Currently, the company is expanding its distribution with the addition of The Lalonde Group in Canada and Agate Distribution in Japan. SkiLogik is in talks with potential distribution partners in the US and Europe. SkiLogik is the fastest growing American ski brand with 40% annual growth.