Sowyrda steps in as the Director of Marketing to drive brand awareness initiatives, while Bast is coming aboard as the Director of Sales Operations
Breckenridge, CO (October 15, 2014) — SkiLogik announced Monday the addition of two new members to its growing family of extreme ski makers – Katie Sowyrda and Stefan Bast. “We couldn’t be happier to have Katie and Stefan on board at this exciting time of growth for the brand,” said Founder & CEO, David Mazzarella. “They each bring unique experiences and industry relationships that will catapult SkiLogik to the next level.”
Sowyrda comes to SkiLogik from the Outdoor Industry where she has spent the better part of a decade combining her love of the outdoors with her passion for Marketing. Naturally, she is excited to embrace her favorite winter activity and make this career crossover into the snow sports industry. “SkiLogik has a unique story to tell, they make high performance, hand-crafted skis, and they do it in a beautiful way – I can’t wait to help tell that story and get these skis onto more feet,” said Sowyrda.
Bast is no stranger to the SkiLogik brand. An avid skier, he has been an ambassador, friend, and “Wearer of Many Hats” for the company almost since the beginning. “Stefan was already like part of the family, so when we created this position, we knew exactly who we wanted to fill it,” said Mazzarella. With an International MBA from the University of Denver, and a Ski Industry background, Bast is excited to bring his expertise and full focus to growing the SkiLogik brand, and managing the Breckenridge offices.
Check out SkiLogik, and meet Katie & Stefan at the January SIA Snow Show In Denver.
SkiLogik was founded in Breckenridge, Colorado in 2010, with one very clear and simple mission: to build the best skis possible. Since then, SkiLogik has racked up 30 performance awards and developed a passionate following amongst athletes, ski instructors and patrollers, and enthusiastic customers around the world. Recognized by the unique artwork on each pair that is handcrafted from wood veneer inlays, SkiLogik has been praised equally for its performance innovations as well as for its social responsibility and environmentalism.