Industry Press Release



Skullcandy says goodbye to Las Vegas properly with its one-of-a-kind lineup at 2009 SIA party

Salt Lake City, UT (January 15, 2009) — Skullcandy, a developer of core audio products, is stoked to announce Snoop Dogg and Mix Master Mike from the Beastie Boys as its headliners at this year’s SIA show in Las Vegas. A night of music chaos featuring Super Natural as MC, the company is set to make its mark in Vegas on the second night of the show, Wednesday, January 28th at Rain in the Palms Hotel. A way of thanking partnering industry companies, their supporters, as well as core retailers, reps and dealers, Skullcandy looks forward to bringing key music acts to the 2009 show.

“At Skullcandy, we’re always looking for events that bring a unique energy to the action sports and music industry,” stated Rick Alden, CEO and founder of Skullcandy. “Bringing a mainstream and talented crew of folks like Snoop Dogg, Mix Master Mike and Super Natural to SIA for the show’s last year in Vegas is our way of going out with a bang. We’re thrilled to bring top-notch musicians to our party as a way of thanking our collaborating partners and core dealers it’s going to be a great.”

In addition to partnering with both Snoop Dogg and Mix Master Mike for the SIA 2009 show, Skullcandy is also pleased to announce their artist collaboration pieces with each music icon. Set to hit the market later this year, Skullcandy will introduce Snoop Dogg fans to a whole new world of music listening as they partner with the rapper for his own Skullcrusher an extreme base amplified headphone. Skullcandy will also be creating a DJ headphone from scratch for Mix Master Mike, which is set to hit the market during third quarter.

The party will start at 10PM on January 28th and go into the “wee-hours” of the night. For more information on Skullcandy and their second day, SIA Vegas bash, check out or stop by their SIA booth: D80.

About Skullcandy, Inc.

Skullcandy designs headphones, mp3 player watches, audio accessories and other audio-enabled lifestyle products, such as backpacks with built-in speakers and iPod controls. Skullcandy also collaborates with select brands to integrate its audio technology into products from snow helmets to outerwear, apparel, packs and bags. Skullcandy gear is sold worldwide through top retailers, specialty outlets and can be viewed online at