Industry Press Release

Smith Celebrates Strong. Beautiful. Unstoppable. Women in Action Sports throughout October


Portland, OR (October 1, 2015) — With a rich heritage of living life beyond walls, Smith dedicates the month of October to celebrating the strong, beautiful, and unstoppable women who devote their time and energy pursuing outdoor adventures. In addition to highlighting some of its most decorated female athletes in action sports, Smith continues its philanthropic support of First Descents, a non-profit offering young adult cancer fighters and survivors outdoor adventure experiences, empowering them to reclaim their lives.

For every sunglass sold on in October, Smith will donate $1 to First Descents. To help spread the word, Smith will be hosting a social media contest, searching for the best photo each week that exemplifies strong, beautiful, and unstoppable moments. The winner will be selected every Monday by one of Smith’s female athletes and will receive a complete Smith sport-specific prize pack including helmet, eyewear and/or apparel of their choosing.

Contest Details: Get out and enjoy the great outdoors with the strong, beautiful, and unstoppable women in your life. Capture your favorite moments, follow Smith on Facebook, Instagram or Twitter, and tag your photo with #SMITHWomen and @smithoptics to be entered into the contest. Winning photos will be announced each Monday, beginning October 12, 2015 on Smith’s Instagram page.

Visit and follow the below highlighted #SMITHwomen for more details:

Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group. Additional information is available at

First Descents provides life-changing outdoor adventures for young adults impacted by cancer. For more information visit