Industry Press Release

Smith Optics Expands Marketing Department

08/01/2013

Ketchum, ID (June 18, 2013) — Smith Optics announced today that the company has restructured its Marketing Department in anticipation of growth in eyewear, optical and helmet markets.  Effective immediately, Adam Greene will assume the role of Marketing Director, reporting directly to Blair Clark, Senior VP of Sales and Marketing.

Greene, a 15-year industry veteran, has a broad background in winter, outdoor, motocross and cycling industries.  Previously the US Marketing Manager at SCOTT Sports, Greene will oversee the PR/Communications Manager, Promotional Managers and Smith’s in-house art department.

“We are very pleased to have Adam managing the marketing efforts for Smith Optics.  As we’ve recognized consistent growth in Smith and our other brands: Suncloud plus Forecast; Adam is a timely and critical addition, directing our marketing efforts for eyewear, optical and helmets” said Blair Clark, Senior VP of Sales and Marketing for Smith Optics.

Since starting with the brand in late May, Greene has appointed two new positions to the Smith Optics Marketing Team.

Cory Smith has been appointed the new Senior Marketing Manager. He will be responsible for brand communication and promotions across all multimedia channels. In addition, Smith will oversee the Promotional Manager team as well as provide guidance to the brand’s newly established Field Service Rep team. In his 13 years with the brand, Smith has been an integral part of building effective guerilla marketing initiatives, including Prospecting Idaho and the Smith Optics Limo Tour, and will continue to drive creative executions in core and mainstream markets. Under Smith’s tutelage, the Field Service Rep team will tour the country in Mercedes Sprinter vans adorned with Smith Optics logos and imagery to provide in-store merchandising and retail promotional support, as well as regional consumer event roll outs.

To support Greene and Smith with brand development and communication, Gabe Schroder has been promoted to the position of Senior Promotions Manager.  In this capacity, Schroder will oversee the Snowboard Promotions Manager and the newly formed Endurance Promotions Manager position, while continuing to manage the ski and bike categories for the brand. Since starting at Smith Optics over eight years ago, Schroder’s proven success as the Ski, Bike and Outdoor Promotions Manager will be an asset to elevating the use of athletes and promotional opportunities for Smith Optics.

ABOUT SMITH

Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow and motorsports goggles, snow helmets, premium protective eyewear and ophthalmic eyewear. Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out smithoptics.com. Integrate Performance and Style.