Convenient and Visually Impactful New Program to Attract Active Female Consumers – SIA Booth #942
El Granada, CA (December 2, 2011) — Snow Angel, the first functional and feminine base layer brand designed for women by women, introduces its first female-specific packaging program for fall 2012. Ideal for convenient dealer display and replenishment, the company’s sensual new packaging appeals to active women the fastest-growing market segment who seek superior technical apparel with sex appeal.
Since its inception in 1998, Snow Angel has developed a devoted following among this discerning demographic, due to a savvy approach to premium, high performance base layer apparel that doesn’t sacrifice the feminine fit and feel women desire. Within the new packaging program, consumers will find this winning design combination both inside and outside of the box.
“We’re excited to bring dealers an effective new way to create and showcase an appealing women’s story on their floors,” said Pamela Moyce, Snow Angel founder. “Our products will never be mistaken for unisex because they shout femininity, and the new packaging program is no different, making it easy for the active female consumer to locate a serious base layer that’s built specifically with her in mind. Once she experiences the sexy fit and feel, she’ll likely leave with more than one Snow Angel style.”
Available with a free, attractive Snow Angel fixture, the program will incorporate established favorite basics from the company’s popular Cybersilk (Lightweight) and Doeskin (Midweight) lines, including the Classic Scoop a versatile layering piece that can easily transition from the slopes to the office, thanks to an hourglass fit and a pretty scoop neckline that looks beautiful under a parka or a blazer; and the V-Waist Legging a super-comfy pant featuring minimal, non-binding elastic and the perfect low rise for easy concealment under ski pants or jeans.
Made from polyester and spandex with an antimicrobial finish, each performance-enhancing piece offers a superior fit, full stretch and moisture-wicking, durable comfort.
Detailed product descriptions and sizing information are found on each package, as well as a circle cutout revealing the luxe fabric featured inside, allowing women the sensory shopping experience they desire.
The new packaging will also feature Snow Angel’s convenient new snowflake categorization system, which ranks each collection according to the climate it’s best suited for: mild (one snowflake), cold (two snowflakes) and coldest (three snowflakes) conditions.
Snow Angel was created in 1998 to offer women functional and feminine thermal base layers, expertly fitting the female shape for versatility, comfort and sexy style, while incorporating the technically advanced fibers necessary for serious sports use. Delivering everything women expect from a premium, high-performance brand, the cozy pieces offer permanent wicking properties, antimicrobial finishes, lasting durability and a luxuriously soft hand. For more information on the company, including retail locations, visit www.snow-angel.com.
Editorial media interested in additional information, images or a sample can contact Holly at On the Horizon Communications at (80