Industry Press Release

Snow Peak’s New Website Gets Customers Into the Outside


Portland, OR (May 30, 2014) — Snow Peak, makers of high-quality minimalist camping gear, is launching a new website to help expand the popular Japanese brand’s growth in America.

Partnered with Snow Peak is Portland’s The Good, a digital marketing agency for outdoor and athletic brands. Together they have designed a website that brings the beauty and simplicity of Snow Peak’s analog products to digital with the launch of a new

Based out of Portland, Snow Peak’s North American branch was looking for a way to express their adventurous and meticulously designed products in a way that captured the beauty of each product online. They found a partner in The Good who helped Snow Peak focus their online presence towards simplicity, beauty, and service to customers.

“We are very excited about the launch of our new website that provides our customers with an experience that matches Snow Peak’s identity,” said Ross Halbach, Operations Manager at Snow Peak, “We are incredibly thankful for the team at The Good who played a key role at every point to make this new website a reality.”

The new site was built with adventure in mind—specifically, getting design savvy customers geared up, inspired, and outside to enjoy nature.

“By simplifying the product catalog and focusing on weaving the brand story seamlessly throughout the shopping experience, customers are able to find what they need quickly and easily while picking up some good camping vibes along the way,” said Shaun Tinney, The Good’s Director of Research and Strategy.

With the launch of the new site, Snow Peak is ready to inspire everyone to get outside and experience camping at its finest.

About The Good

The Good is a digital marketing agency that helps brands grow lasting relationships with active lifestyle consumers through rewarding digital experiences on the web, on mobile, and in stores.

The Good has helped brands like Easton Baseball, MasterCraft Boats, Bell Helmets, and SKLZ Athletic Training line up strategic digital experiences that meet revenue growth goals year after year. We’ve created successful marketing campaigns, retail installations, dot coms and e-commerce solutions for growing brands as well as titans like Nike and Adidas.

The Good’s team speaks and writes frequently on how brands can best serve the active lifestyle consumer. We also conduct research and publish findings and insights on the state of digital, active lifestyle brands, and active lifestyle consumers quarterly. The firm is based in Portland, Oregon.