Industry Press Release

Snow Sports Industry Aims to Reduce “Drop Out” Rate by Encouraging Lessons from Pros; “World’s Largest Lesson” Kicks off 2016 Learn to Ski and Snowboard Month


Washington, DC (November 2, 2015) With temperatures falling and ski resorts starting to open the snow sports industry has set its sights on a troublesome issue. The drop out rate among new skiers and snowboarders is about 85% according to industry research. There may be a good reason for that, according to organizers of the annual Learn to Ski and Snowboard Month Initiative.

“Too many people try to teach themselves or have a friend, family member or, even worse, a spouse try to teach them,” said Mary Jo Tarallo, director of the initiative. “Our goal is to encourage beginners to take lessons from professional instructors, those trained to teach”.

Learn to Ski and Snowboard Month ( is entering its eighth year this January. U.S. resorts host these learning programs although they do vary. More than 600,000 children and adults have taken lessons from these resort partners.

Venues from coast to coast offer special learning deals in January that typically consists of a beginner lesson, lift ticket and rental equipment. Offers vary and are determined by each participating venue.  Most are offered at special rates during January to make it more affordable for newcomers to learn.

This year, organizers are attempting to set a Guinness Book of World Records for the largest ski and largest snowboard lesson. The event is scheduled on Friday, January 8, 2016 at 10 a.m. (local time) in each local time zone. More than 140 ski and snowboard areas had signed up by November 1 and more expected to register by the end of the month.

“This is not one giant lesson”, said Tarallo. “There will be any number of smaller size groups being taught simultaneously at 10 a.m. on January 8. At the end of the day, we will count up all of the numbers and that will become our record.” Ski lessons and snowboard lessons are taught separately and will be counted as such.

“Who wouldn’t want to be part of a record-setting event,” she added.  “Besides, at the end of the day, it’s all about the fun and enjoying winter outdoors.”

The snow sports industry has placed a lot of emphasis on nurturing beginner skiers and snowboarders through its Beginner Conversion study. “Venues hosting a World’s Largest Lesson event are gearing up not just to introduce new skiers and snowboarders but also to give them a reason for coming back”, said Tarallo.

CONTACT: Mary Jo Tarallo | | 202-431-6950

A Snow Sports Industry Initiative