Industry Press Release



Dana Point, CA ( January 13, 2009) —

POWDER Magazine

landed We Ski & Snowboard» as presenting sponsor for the ninth edition of the publication’s popular event, the POWDER Video Awards and Reader Poll Presented by We Ski & Snowboard. The sponsor’s much-anticipated video game, endorsed by both the U.S. Ski Team and the U.S.A. Snowboarding Association, is an exciting and fun winter sports experience developed by NAMCO BANDAI Games America for Wii, and aligns perfectly with the biggest awards show for the high performance skiing industry.


“Skiing continues to set new levels in performance and technology in action sports, and it is an indelible part of family sporting culture globally,” says Alain Mazer, head of branding for We Ski & Snowboard, NAMCO BANDAI’s much anticipated release for Nintendo Wii. “We built upon our Wii Balance Board» experience and developed what we believe is the most fun and authentic-feeling experience around, with the hope that the sport and spirit of skiing and boarding will translate in new ways from the mountain to the living room and vice-versa.”

The perennial ski industry event the POWDER Video Awards and Reader Poll Presented by We Ski & Snowboard will take place at the Jerome Hotel in Aspen, Colorado, January 24, 2009.  Coinciding with the Winter X Games, the event honors the top 10 male and top five female skiers of the year as voted on by


readers, and the year’s top ski films chosen by an appointed panel of experts.  The event notoriously plays host to some of the biggest names in skiing, a who’s who of action sports athletes and industry heavy weights, as well as surprise guests, celebrities and entertainers.


We Ski & Snowboard has advanced manifold since the release of its critically acclaimed predecessor, We Ski», with miles of free-riding runs, open environments and over-the-top functionality for both skiers and snowboarders, easy for beginners and challenging for even the most advanced riders. The game releases in March, but to learn more and experience the fresh powder, pristine slopes and unstoppable winter fun now, visit


To catch all of the action from the 2009 POWDER Video Awards and Reader Poll Presented by We Ski & Snowboard, watch the live webcast at

beginning with red-carpet arrivals at 7:30 p.m. MST on Saturday, January 24th.

About We Ski & Snowboard

We Ski & Snowboard is the newest and most advanced snowboarding and skiing game developed by NAMCO BANDAI Games America Inc. Perfect for experts or beginners, this latest installment in this hit on-snow series includes advanced maneuvering, fun and intuitive gameplay, more than four miles of riding across two huge mountains, and an open environment with incredible scenery and diverse terrains. Players can free-ride for hours, go head-to-head in boarder-X and slalom runs, or go big in an all-new fun park complete with a huge snow pipe, tons of rails and trick obstacles. For more info on We Ski & Snowboard log-on at


NAMCO BANDAI Games America Inc.

NAMCO BANDAI Games America Inc. is a leading interactive entertainment software publisher and developer based in Santa Clara, California.  The company is a part of the NAMCO BANDAI group of companies known for creating and publishing many of the industry’s top video game franchises including the PAC-MAN, SOULCALIBUR