Aspen, CO (June 20, 2011) — Aspen-based Sport Obermeyer (Obermeyer) is pleased to announce the appointment of Ryan Meyer as the brand’s newest merchandiser. In his new role, Meyer will serve as overall product category expert, helping to improve brand collections from starting concept through design, line development, sales and the production process. He will report to Robert Yturri, SVP product and brand management, out of the company’s Aspen, CO headquarters.
“Obermeyer is thrilled to welcome Ryan to the family. His primary goal will be to build upon and deepen our innovative product mix,” said SVP Robert Yturri. “We’re confident that his experience and fluency with both consumer and retail principals will help the Obermeyer brand continue to evolve and lead the industry.”
A seasoned industry professional, Meyer comes to Obermeyer from a post as vice president of merchandising at leading ski industry retailer St. Bernard Sports where he worked for the last 12 years. During his tenure, he oversaw buying and worked closely with top brands including Moncler, Kjus, Canada Goose, Holden, Burton, Arcteryx, Spyder, Volcom, Descente, Helly Hansen, The North Face, Patagonia, Salomon and more. Meyer maintained successful marketing partnerships while increasing the business and overall sales and profit margins.
“Klaus has created a legacy of making the best skiwear possible,” said Ryan Meyer. “Obermeyer understands the needs of consumers and is making products that speak to the entire ski market. I am honored to be welcomed into such an amazing group of ski professionals.”
Meyer is an action sports enthusiast and has been an active skier and snowboarder for 20 years. His love of outdoor adventure includes mountain biking, rafting, backpacking and BMX racing. Meyer attended Southwest Texas University and he will be living in Aspen, Colorado with his family.
Sport Obermeyer designs and manufactures Mens, Ladies, and Children’s winter sports performance clothing and technical outerwear. Founded by industry pioneer Klaus Obermeyer, the company has called Aspen, Colorado its home and mountain laboratory for over 64 years. For more information, contact 800-525-4203, or e-mail to firstname.lastname@example.org, or visit www.obermeyer.com.