Boulder, CO (May 19, 2008) — Spyder Active Sports is honored to announce its iconic Comp Giant Slalom and Downhill race suits are being prominently displayed as part of the latest Metropolitan Museum Costume Institute’s exhibit, “Superhereos: Fashion and Fantasy”. Featuring over 60 ensembles ranging from film and television costumes to avant-garde couture and technical sports apparel, the exhibit explores the unexpected synergies between iconic superhero costumes and real-life functional fashion. Spyder, long recognized as the innovator of technical ski apparel, is shown along side other respected sportswear brands including Speedo and Nike, renowned couturiers including Balenciaga, Giorgio Armani and Versace, as well as original Hollywood costumes created for Spiderman, Wonder Woman and countless other heroes.
The Spyder display explores the likeness of its Comp GS and DH Suits to the aerodynamic costume of Spiderman. While Spyder’s inspiration for their race suits does not derive directly from any Marvel» characters, parallels can be found between the suit’s color, styling and sleek aesthetics.
“We’ve been told much of the inspiration for this exhibit is about how costume and apparel can make people superhero-like, in feel and performance. Given our heritage in helping enhance athlete performance through function, Spyder’s inclusion seemed appropriate,” said Laura Wisner, brand manager at Spyder. “We are certainly honored to have Spyder recognized in such an innovative exhibition among commendable company, by a very prestigious institution.”
The exhibition opened formally to the public on May 7, 2008, following one of the premier social affairs of the year, The Met Gala. The Gala was attended by many celebrities and covered by media from across the world, positioning Spyder front and center in many international news stories. Visitors can capture Spyder’s moment in history through September 1, 2008 at New York City’s Metropolitan Museum.
About Spyder Active Sports, Inc
Currently celebrating its 30th anniversary year, Spyder revolutionized ski apparel in 1978 with a padded slalom sweater designed “for racing, by racers.” Renown for integration of high-tech fabrication, function and fashion, Spyder is a worldwide leader of four season, mountain-based apparel and related accessories, and is the choice of the US Alpine, Canadian Alpine, and Canadian Freestyle World Cup Ski Teams. Based in Boulder, Colorado, Spyder is distributed in over 50 countries worldwide.
In 2008 Spyder acquired Cloudveil Mountain Works, credited as starting the modern day soft shell revolution. Cloudveil draws inspiration from its home-base of Jackson, Wyoming, building innovative and functional apparel for the outdoor, snowsports, fly fishing and casual apparel markets. For more information, visit www.spyder.com and www.cloudveil.com