Industry Press Release

Spyder & Audi USA Partner for Landmark Product Launch

01/10/2012

Official Unveiling at the 2012 SIA Show

Boulder, CO (January 10, 2011) — Color impact, asymmetry, bold strokes, and discovery elements often collide in modern design. Spyder, along with Audi of America, have taken these tenets to new heights with a collaboration project never before seen in the wintersports market. Join these legendary brands for the unveiling on opening day of the SIA Show in Denver, CO. The landmark event will take place at 9 am Thursday, January 26, 2012 in Spyder Booth #1175.

This collaboration bonds two brands that share an innate enthusiasm for design perfection and a performance-driven consumer.

In celebration of the launch, Spyder will also be hosting a private party that evening at their Denver showroom for select brand partners, retailers, athletes, celebrities, and media.

About Spyder Active Sports

Renowned for integrating high-tech fabrics, fashion and functionality, Spyder is the world’s leading skiwear and mountain-based apparel brand. Launched in 1978 with the development of revolutionary padded slalom race sweaters, the iconic brand continues to develop progressive apparel season after season. Rigorously tested by top athletes across the world including the US and Canadian Alpine Ski Teams plus big mountain, freeski, and park and pipe professional skiers. Based in Boulder, Colorado, Spyder products are distributed in over 50 countries worldwide. For more information and to view the current collection, please visit www.spyder.com.