Iconic Ski Apparel Brand Gains Trademark of Brand Name in China
Boulder, CO (January 27, 2011) – According to a recent Government Accountability Office report, approximately 77% of seized counterfeit goods are manufactured in China. After nearly eight years of action to assert legal ownership of the Spyder brand name overseas, the iconic apparel company gained trademark brand name rights in China and looks forward to being one less knockoff in the marketplace.
The Class 25 registration status gives Spyder the legal ability to assert ownership of the Spyder brand name in Chinese courts and administrative enforcement agencies. With the aid of the Chinese authorities, the company has a foothold in protecting their product by having greater power to shut down unauthorized production facilities and seize inventories of counterfeit goods in China. The landmark registration will strengthen the sales value for global retailers, uphold the brand’s integrity and prevent against Chinese-based counterfeit operations.
“The strength of the Spyder brand has made us a target of counterfeiters. These disreputable operations send sub-quality replicas of our product to the market, undermine our brand, confuse the consumer and steal dollars out of our retailer’s hands,” said Tom McGann, CEO of Spyder. “I’m thrilled to make this announcement to our retailers and consumers.”
Spyder applied for Chinese registered trademark rights in April of 2003. The company is confident the registration will curtail the future manufacturing and distribution of counterfeit materials by making the brand too costly and risky to replicate. Spyder retailers can look forward to a reduction in counterfeit goods in the US and Europe where current counterfeits are mainly seized at the border and distribution outlets. The trademark is paramount in authorizing more aggressive legal action at the development level before materials leave the country.
About Spyder Active Sports
Spyder revolutionized ski apparel in 1978 with a padded slalom sweater designed “for racing, by racers.” Spyder products continue to dominate the race circuit and are the choice of the US Alpine and Canadian Alpine World Cup Ski Teams. Renown for progressing on-snow innovation and style, Spyder is the world’s leading skiwear and mountain-based apparel brand. Based in Boulder, Colorado, Spyder products are distributed in over 50 countries worldwide. For more information and to view the current collection, please visit www.spyder.com.