Industry Press Release

Spyder Brings Starr Quality to New Marketing Manager Position


Boulder, CO (March 8, 2012) — Spyder Active Sports, Inc., the Colorado-based manufacturer of premium technical ski apparel, today named Jamie Starr as its new marketing manager. Jamie will drive all of Spyder’s web content, social and viral media, public relations, digital initiatives and product stories out of the company’s Boulder headquarters effective March.

Starr brings a skill set to Spyder that is unique to the industry, coupling his deep roots in the ski world with his background in marketing, social media, web content, copywriting and journalism. Jamie previously worked in positions as managing editor and brand consultant for the Spear Creative Group, and as an editor of Aspen based SNOW Magazine.

Starr hails from Crested Butte, CO and holds both undergraduate and J.D. degrees from the University of Colorado at Boulder. He is an avid skier, cyclist and is well versed in technology, social media, gadgetry, photography, film, music and culture.

“Spyder’s marketing department runs at Mach speed and does not really have a down time always planning and always building on ideas better supporting our retailers and brand partners.  We were looking for a progressive candidate with the it’ factor to step into the marketing role,” said Russ Rowan, Spyder Vice President of Sales and Global Marketing. “Jamie has a rare blend of advanced-circuited brain matter, a magnetic personality and a broad range of experience in social and viral media that uniquely qualifies him to drive the Spyder message to an ambitious level of success that will directly benefit our dealer base.”

To reach Jamie directly, email or call 303-544-4012.

About Spyder Active Sports

Renowned for integrating high-tech fabrics, fashion and functionality, Spyder is the world’s leading skiwear and mountain-based apparel brand. Launched in 1978 with the development of revolutionary padded slalom race sweaters, the iconic brand continues to develop progressive apparel, season after season. Rigorously tested by top athletes across the world including the U.S. and Canadian Alpine Ski Teams plus big mountain, freeski, and park & pipe professional skiers. Based in Boulder, Colorado, Spyder products are distributed in over 50 countries worldwide. For more information and to view the current collection, please visit