Product, athlete information is the antidote to frustrating product searches
BOULDER, COLO (September 7, 2011) Spyder launches their new website this week with a powerful new brand statement and site functionality that reflects the same spirit and performance of their highly technical and fashionable ski wear.
The overhauled site brings product and athletes to the forefront to highlight how the personality and style of each team member reflects the collection they represent and guides consumers to the right product for themselves. For instance, Chris Davenport is a catalyst behind the new White Spyder collection that complements his big mountain skills, mountaineering style, and the gear’s function for backcountry pursuits. By using athletes as guideposts and enhanced product filtering options, consumers are led to the product that best suits their needs and desires.
The homepage also features an up-to-the minute newsfeed of press coverage, Facebook posts and team updates to provide consumers an avenue to the latest happenings within the Spyder community. In addition, users can access links to Spyder’s brand partners through the site, including the U.S. Ski Team, Audi, Alpine Canada, Smith Optics and 3M Thinsulate» Insulation.
Spyder continues to promote user interactivity and brand awareness by pushing the technical boundaries both online and on the mountain. For more information and to check out the new site, visit www.spyder.com.
About Spyder Active Sports
Renowned for integrating high-tech fabrics, fashion and functionality, Spyder is the world’s leading skiwear and mountain-based apparel brand. Launched in 1978 with the development of revolutionary padded slalom race sweaters, the iconic brand continues to develop progressive apparel season after season. Rigorously tested by top athletes across the world including the US and Canadian Alpine Ski Teams plus big mountain, freeski, and park and pipe professional skiers. Based in Boulder, Colorado, Spyder products are distributed in over 50 countries worldwide. For more information and to view the current collection, please visit www.spyder.com.