Industry Press Release

Spyder Names Bill & Jane Ehmke 2011 Rep of the Year


Boulder, CO (December 20, 2011) — Long days on the road selling Spyder gear just got a whole lot more comfortable for Bill & Jane Ehmke. The husband and wife rep group were gifted a matte black 2011 Audi Q5 adorned with custom Spyder logo treatments as recipients of this year’s Rep of the Year award for the iconic brand.


The Rep of the Year is awarded annually to the individual or group who excels at customer service, brand promotion, direct consumer interaction, increases in sales per store, and increased store presence.


The dynamic selling duo have been representing Spyder since 1982.  ”The Ehmkes are a class act they are dedicated and hard working professionals who are widely respected in our industry. I consider it an honor to have them represent our brand for the past thirty years,” said Ellen Welley, Spyder’s North American sales director.


Based in Minnesota, the Ehmkes represent Spyder in the Midwest territory, supporting retailers and ski resorts across Michigan, Minnesota, Wisconsin, North Dakota, South Dakota, Iowa, Illinois, Missouri, Kansas, Nebraska, Indiana and Ohio.


About Spyder Active Sports

Renowned for integrating high-tech fabrics, fashion and functionality, Spyder is the world’s leading skiwear and mountain-based apparel brand. Launched in 1978 with the development of revolutionary padded slalom race sweaters, the iconic brand continues to develop progressive apparel season after season. Rigorously tested by top athletes across the world including the US and Canadian Alpine Ski Teams plus big mountain, freeski, and park and pipe professional skiers. Based in Boulder, Colorado, Spyder products are distributed in over 50 countries worldwide. For more information and to view the current collection, please visit