Industry Press Release

Steve Kvinlaug and ZAY products join forces


Longmont, CO (January 6, 2014) —  Industry veteran Steve Kvinlaug joins forces with Zay Products out of Colorado to introduce a brand new concept in alpine ski boots. The new boot will be produced in the United States and be targeted at the performance oriented and all-mountain skiers.

Zay President, Rex Deitesfeld said “I am very pleased to have Steve join our company with his vast experience in all levels of ski equipment sales. We are very excited he will help us launch this project”

Steve will be the Director of Sales and Marketing and will bring together a professional staff to help Zay gain nationwide exposure. The unique ski boot concept will feature notable performance advantages that will drastically improve the overall skiing experience.

Steve said “I have not seen anything close to this in years and I am very excited to represent such a revolutionary new ski boot concept that will truly help skiers improve at every level of skiing”. The target is to be ready for the 2013-14 skiing season and be present at the first shows starting as early as December 2013.

For more information;

Home office – Zay products, Longmont, Colorado


Director of Sales and Marketing – Steve Kvinlaug, Quechee, Vermont


Mobile – 1-802-369-0246