Industry Press Release



Industry Veteran to Oversee North American Operations for Ski Industry Leader

Lebanon, NH (March 4, 2010) — Alpina Sports, Corp. (ASC), a leading importer and distributor of ski equipment throughout North America, today announced the appointment of Steve Kvinlaug as President, overseeing the company’s US and Canadian operations.

Alpina Sports is the exclusive, North American importer and distributor for Alpina Slovenia, the world renown manufacturer of Nordic and alpine ski boots. A ski industry veteran, Mr. Kvinlaug has been with Alpina for over 20 years, serving the award-winning company in a variety of capacities.

“This appointment is in recognition of Mr. Kvinlaug’s many valuable contributions to Alpina and his unmatched passion for the company and the industry,” comments Alpina Board Chairman, Matjaz Lenassi.

“I’m proud to be a part of such a respected name in the ski industry, and am honored that I’ve been asked to lead its future growth and success,” says Kvinlaug. “I look forward to continuing to provide outstanding service to our many dealers and to manufacturing and distributing the best equipment available to skiers throughout North America.”

About Alpina Sports, Corp.

Alpina Sports, Corp. (ASC) is a leading importer and distributor of quality alpine, nordic, telemark and back country ski equipment. Alpina Sports features the most innovative brands in the industry, including Crispi, Yoko, Masters, Peltonen, Rottefella, and Start as well as their own line of award winning Nordic and alpine skis, boots and poles. For more information, or to locate a dealer near you, please visit