Industry Press Release

SUGAR BOWL RESORT AND ALPINE SKILLS INTERNATIONAL HOST “BACKCOUNTRY BALL”, CELEBRATE GRAND OPENING OF NEW BACKCOUNTRY ADVENTURE CENTER

11/10/2009

Donner Summit, CA (November 10, 2009) — Backcountry skiing enthusiasts and party-goers alike will descend upon The Lodge at Sugar Bowl this November 21st from 5:00 10:00pm to celebrate the opening of Sugar Bowl’s newest addition to the 70-year old resort, Alpine Skills International’s Backcountry Adventure Center. The Center, located in the Village Chalet retail building, will offer a full calendar of educational seminars, a vast array of backcountry-specific rental and retail items provided by Truckee’s The BackCountry, an avalanche transceiver training park, and of course professionally-guided sidecountry tours for powder skiing in and out of Sugar Bowl. A full list of program details can be found by visiting www.alpineskills.com.

Backcountry Ball festivities will include music by The Crawlers, a hutte-style buffet dinner, cash bar, door prizes, raffles, exhibits from various gear manufacturers and tours of the new Center itself. Local avalanche forecasters Sierra Avalanche Center will be in attendance educating skiers and riders on how and why to read their daily reports, as well as selling $35 lift tickets valid at Sugar Bowl for their annual benefit day on March 28, 2010. Many of Alpine Skills International’s AMGA and IFMGA-certified guides will be on-hand to further discuss the new Backcountry Adventure Center programs in detail, including how to sign up, overviews of the outings, prerequisite knowledge and fitness requirements, and the latest in backcountry gear functionality. RSVP’s for the Backcountry Ball can be emailed to asi@alpineskills.com. Tickets are $15, paid night-of at the door, with $5 benefiting the Sierra Avalanche Center. Space is limited.

Sugar Bowl Resort, atop Tahoe’s Donner Summit, celebrates 70 years in 2009/10. The new Summit Chair will take skiers and riders to the top of the Judah Bowl, while The Den welcomes little skiers and riders into the new kid-friendly facility. Alpine Skills International celebrates 30 years of professionally-guided backcountry outings in 2009/10. The Sierra Avalanche Center strives to reduce the impact of avalanches on recreation, industry and transportation through diligent research and reporting. For more information on the Backcountry Ball and all Sugar Bowl partners, visit www.sugarbowl.com or call (530) 426-6720.