Industry Press Release

SUGAR BOWL RESORT OPENS FOR 2009/10 SKI SEASON NOVEMBER 25th, CELBRATES 70 YEARS OF SKIING AND RIDING ATOP DONNER SUMMIT

11/19/2009

Donner Summit, CA (November 19, 2009)– Sugar Bowl Resort announced today that opening day for the 2009/10 ski season, the resort’s 70th, will be Wednesday, November 25th. Both the White Pine and Jerome Hill chairlifts will be running, and the Judah Lodge will be open to accommodate all lift ticket, season pass, food & beverage, rental and lesson needs.

Resort management intends to closely monitor both weather and snow-making temperatures over the coming week to take advantage of any potential for additional lift and trail openings for the holiday weekend. “One thing is certain,” said Sugar Bowl’s director of sales and marketing John Monson, “with seven inches falling late last week, quality snowmaking temperatures on the mountain and a storm forecasting 10 to 16 inches more moving in later this week and over the weekend, opening day for the 2009/10 season should be great.

Skiers and riders can expect special discounted rates on lift tickets for the opening weekend, and tickets will include the popular General Admission program offering free rentals and two hour group lessons for ticket purchasers age 13-69, as well as all season pass holders. Daily CORE Passes will be available to purchase for $19, giving the card holder plus one friend an additional $10 off the already discounted opening weekend lift ticket prices.

Resort management will be announcing any updated opening information as it becomes available, also posted on http://www.up0.net/ct.html?rtr=on&s=eaq2,buuz,epo,31vn,gz7l,9evk,jdx7

Sugar Bowl Resort, atop Tahoe’s Donner Summit, is the closest major ski resort to Sacramento and the Bay Area, and enjoys the most annual snowfall in North Lake Tahoe. Celebrating 70 years in 2009/10, Sugar Bowl has been delivering authentic alpine adventures since 1939. For more information on Sugar Bowl Resort, call (530) 426-9000 or visit http://www.up0.net/ct.html?rtr=on&s=eaq2,buuz,epo,2xcg,kewe,9evk,jdx7