Industry Press Release

SUGAR BOWL RESORT PARTNERS WITH RENO BIGHORNS BASKETBALL, DONATES GIVEAWAY LIFT TICKETS TO “JUMP SHOTS FOR JACKETS” AND “TOYS FOR TOTS” CHARITY DRIVES

12/14/2009

Donner Summit, CA (December 11, 2009) — Sugar Bowl Resort will be giving one free lift ticket to the first 150 people that donate a new or gently used winter jacket at the December 13th Reno Bighorns basketball game, scheduled for a 3:00pm tip-off at the Reno Events Center. Benefiting the City of Reno Community Assistance Center, the jackets will help to keep the homeless and needy warm this winter.

Sugar Bowl will also be giving away one free lift ticket to the first 150 people that donate a new toy at the December 15th Reno Bighorns basketball game, scheduled for a 7:00pm tip at the Reno Events Center. Benefiting the Toys for Tots program, the drive will help make the Holidays a little more festive for Reno-area disadvantaged children. Any jacket or toy donations beyond the first 150 will be accepted and appreciated. Sugar Bowl will be conducting further lift ticket giveaways in conjunction with the Reno Bighorns on December 26th and January 3rd.

For more information on Sugar Bowl Resort visit www.sugarbowl.com or call (530) 426-9000. For information on the Reno Bighorns, visit www.renobighorns.com, and for more information on the Toys for Tots program visit www.toysfortots.org