Industry Press Release

SUGAR BOWL RESORT RECEIVES OVER THREE FEET OF SNOW, PERMANENTLY OPENS FOR THE 2009/10 SEASON ON TUESDAY, DECEMBER 8TH

12/07/2009

Donner Summit, CA (December 7, 2009) — A powerful winter storm dropped three feet of snow on Sugar Bowl Resort overnight, with forecasts calling for another 10 to 14 inches over the course of the day today and into the evening. After opening for skiing and riding the past two weekends and closing operations midweek, resort management announced today that Sugar Bowl Resort will reopen permanently for the 2009/10 season on Tuesday, December 8th.

The White Pine, Jerome Hill, Christmas Tree and Mt. Lincoln lifts will all be in operation on Tuesday, with Nob Hill and Disney chairs scheduled to open Wednesday. With another storm forecasted to move in later this week, mountain crews will be preparing additional lifts and terrain for potential openings as the week progresses.

Lift tickets will be $66 for adults age 23-59, $56 for young adults age 13 -22 and seniors age 60-69, $20 for children age 6-12, $5 for seniors 70 and over, and kids 5 and under ski for free. Skiers and riders can purchase a Daily CORE pass for $19 and save $10 on lift tickets all season long. General Admission is in effect through December 25th, giving ages 13-69 and season passholders of all ages free lessons and rentals.

Sugar Bowl Resort, atop Tahoe’s Donner Summit, celebrates 70 years of skiing and riding in 2009/10.

For more information on Sugar Bowl Resort and for the latest operations updates, visit www.sugarbowl.com or call (530) 426-9000.