Industry Press Release

SUGAR BOWL TO HOST FIRST ANNUAL ENVIRONMENTAL AWARENESS DAY, “GREEN” GROUP PHOTO SET FOR 3:50 PM

04/24/2009

SUGAR BOWL TO HOST FIRST ANNUAL ENVIRONMENTAL AWARENESS DAY, “GREEN” GROUP PHOTO SET FOR 3:50 PM

Donner Summit, CA (January 24, 2009) — Saturday, January 31 will mark the first annual Sugar Bowl Environmental Awareness Day, with numerous environmentally conscious initiatives taking place throughout the day and across the resort. Sugar Bowl, already known for its own extensive environmental efforts including resort-wide recycling programs and 100% renewable electricity via wind energy offset purchases, now aims to involve 4,000 skiing guests into the day’s green festivities, generating environmental awareness, providing active opportunities for interested parties and calling for conscious involvement in the cause. “As skiers, a resort, and an industry as a whole, we will be adversely affected if the world’s population is unable to quickly reduce its greenhouse gas emissions.” explains Sugar Bowl’s environment and conservation manager Shari Pomerantz, “It is our responsibility to do our part to minimize the consequences of global climate change and keep winter cool. This day will celebrate the ongoing environmental efforts of the ski resort, its guests, and local environmental groups.”

Environmental Awareness Day activities and events will include the creation of a mural about the importance of keeping winter cool, raffle prize drawings for carpoolers and mass transit riders, sustainable food and beverage options, and even an environmentally-themed addition to the Switching Yard Terrain Park. As with every day of operation at Sugar Bowl, guests will be provided the opportunity to purchase Ski Green Tags for $2 at the time of their lift ticket purchase, funding wind energy credits to offset the emissions generated from a typical drive to and from the mountain for a day of skiing and riding. Each guest purchasing a Ski Green Tag will be issued a raffle ticket for prize drawings including lift tickets and a new snowboard at the afternoon party. The day will culminate with a group photo at the Judah Day lodge at exactly 3:50 p.m., illustrating the participant’s and Sugar Bowl’s support for the goals of 350.org, an international campaign raising awareness of the need to reduce the amount of carbon dioxide in the atmosphere from 387 to under 350 parts per million, in order to avoid huge and irreversible damage to the earth. After the group photo, a celebration of the day’s environmental awareness efforts will follow in the Judah Day Lodge bar, with musical guests Belle Monroe and her Brewgrass Boys taking the stage. More information regarding Sugar Bowl’s environmental and conservation efforts, programs and partners can be found by visiting www.sugarbowl.com/environment or by calling (530) 426-6708.

Sugar Bowl Resort, atop Tahoe’s majestic Donner Summit, offers some of the region’s best skiing and riding on 1,500 acres, 1,500 vertical feet and 500 annual inches of snowfall. The closest major resort on the western front of the Sierra’s, Sugar Bowl is just three hours from San Francisco and 45 minutes from Reno. For more information on Sugar Bowl please visit www.sugarbowl.com or call (530) 426-9000.