Industry Press Release

Superfeet Named Fleet Feet Sports Supplier of the Year


Ferndale, WA (June 30, 2010) — Superfeet Worldwide Inc., leading manufacturer and global distributor of supportive premium insoles, was awarded the 2010 Fleet Feet Sports Supplier of the Year award. 

Fleet Feet, Inc., one of the nation’s leading franchisor of running specialty stores, honored the outstanding contributions and accomplishments of its franchisees, employees and vendors during its annual National Franchise Conference June 20 – 24, 2010 in San Diego, CA. 

The Supplier of the Year award has traditionally distinguished a footwear manufacturer for outstanding products, service and support to Fleet Feet stores nationwide; however, this year the competition was opened to all vendor categories.  In order to determine the winners in this award category, Fleet Feet franchisees cast their votes in a democratic process that included input from store locations nationwide. 

“It’s a great honor to receive such a prestigious award among premier companies within the running industry.  I wish the entire Superfeet team could have been there to receive the trophy,” says Superfeet President Bill McLean.  ”Thanks to Fleet Feet Chairman and CEO Tom Raynor, President Jeff Phillips, VP Business Development Luke Rowe, and all the franchisees around the country for their support of our vision and our mission.  Our service to Fleet Feet wouldn’t be possible without the efforts of our 60+ company and independent reps throughout the US, and our dedicated team at our headquarters in Ferndale, WA.  To quote Dan Mann’s leadership talk at the Fleet Feet conference, our team exudes exceptional passion, leadership and teamwork.'” 

Receiving the Fleet Feet Supplier of the Year award represents the continuing momentum of Superfeet’s successful business model in which service, education and dealer support are top priorities.  In 2008, Superfeet was awarded second place in Outside Magazine’s BEST PLACES TO WORK list in the medium-sized company category (50-249 employees).

ABOUT SUPERFEET                                                                         

Superfeet Worldwide Inc. is the premium over-the-counter insole industry’s leading designer and manufacturer.  As the sports division of Northwest Podiatric Laboratory, Superfeet began designing and fabricating custom insoles in the mid-1970s.  Their product line has since expanded to include Trim-to-Fit» and Easy-Fit» Premium Insoles designed for every type of sport and footwear.  Superfeet products have earned many accolades, and have been featured in numerous reviews and publications.  Superfeet currently distributes throughout North America, Europe, Australia and Asia.  Visit for more information.