Industry Press Release

Survey Says: Trying Something New is Major Reason Given for Learning to Ski and/or Snowboard


Washington, DC (December 20, 2012) Try something new” is the major reason given for wanting to learn how to ski and/or snowboard this winter, according to an on-line survey now being conducted by the organizers of Learn to Ski and Snowboard Month (LSSM) at  And, for those who are resolving to try something new this winter January is the best month for a good deal on a learning package.

Venues all over the U.S. are offering special programs for newcomers. The LSSM website provides information and links to special learning programs that range from free to substantial discounts for lift ticket, lesson and rental equipment packages.  

More than 38 percent of LSSM survey respondents indicated they wanted to try something new while another 16 percent said that they wanted to spend more time with their families.

“Another benefit of learning how to ski and snowboard is that participants can burn a lot calories,” said Mary Jo Tarallo, executive director for LSSM.

A 130-lb adult can burn nearly 300 calories per hour skiing at a light pace and more that 350 calories per hour at a moderate pace.  A 130-lb individual can burn approximately the same amount of calories per hour.  According to the trade association SnowSports Industries America, skiers burned a total of more than 153 billion calories last year and snowboarders burned more than 109 billion calories. Nearly 12 percent of survey respondents said that they wanted to get more exercise in the winter.  

Newcomers who don’t want to learn how to ski or snowboard alone are encouraged to bring a friend, according to Tarallo. The snow sports industry is providing incentives for doing so though the new national Bring a Friend Challenge that offers incentives for those who help introduce newcomers even if they are newcomers themselves.

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Learn to Ski and Snowboard Month is an industry initiative organized by state and regional ski associations, leading snow sports media outlets, rep and retailer associations, the Professional Ski Instructors of America, the American Association of Snowboard Instructors, United States Ski and Snowboard Association, SnowSports Industries America, National Ski Patrol, and National Ski Areas Association.

A Snow Sports Industry Initiative/