Industry Press Release



Toronto, ON, Canada (January 2, 2009) — Tail Wags launched its exciting product line in the United States and internationally one year ago at the SIA-08 trade show in Las Vegas. Since that time the number of retailers carrying Tail Wags has grown five-fold and overall sales have tripled! Given the economic slowdown, Tail Wags expansion is truly remarkable. “I am exceptionally proud of our accomplishments during the past year”, writes Karyn Climans, Tail Wags’ owner. “It’s particularly gratifying to know that customers love our collection and that their children are happily wearing their safety helmets ever since they started sporting their favorite Tail Wags helmet covers.”

Tail Wags is the creation of Karyn Climans, a Toronto-based mother of two who started the business in her basement in 2006. A former costume-designer for her sons’ school productions, Climans started creating animal helmet covers for two reasons. First and foremost, she is passionate about helmet safety following a skiing accident in which a ski helmet saved her life. “If Tail Wags Helmet Covers can persuade more children and adults to actually wear their safety helmets, then my company has been successful” writes Climans. Secondly, Climans was looking for a way to turn an ordinary safety helmet into a fashion statement! The decision to launch Tail Wags Helmet Covers was cemented when friends encouraged her to market her creations.

Tail Wags promotes fun combined with safety by creating eye-catching helmet covers that encourage kids and adults to want to wear their helmets while participating in sporting activities. In 2008, the Canada Safety Council reported, “Up to 85 percent of serious head injuries could be prevented by wearing a helmet”. “Parents know the importance of children wearing helmets while skiing, snowboarding, skating, tobogganing, biking and equestrian riding. However, they are often faced with the difficult task of getting their kids to actually wear their helmets. My product provides a fun solution that can be enjoyed by the entire family.”

Tail Wags strives to design and manufacture helmet covers of the highest attainable workmanship and quality. With a focus on fun and safety, Tail Wags helmet covers make a bold statement on the slopes, bike trails and horseback, through vibrant animal personalities including elephants, turtles, ladybugs and skunks. These adorable products are available for sale online as well as through retailers across North America and internationally. A complete “Where To Buy” listing is available at The Animal helmet covers retail between $40.00 and $45.00 and the Basics at $30.00 each.

Climans is confident that Tail Wags will continue to experience rapid sales growth and a broader retail base in 2009. “Our passion for our product, combined with our creative flair and dedication to quality will ensure that demand for our products will continue to grow.”

For an interview, images or more information, please visit the website, call 416-482-3625 or email