Industry Press Release

Tecnica/Blizzard Announces: Bodacious Sales of Colorado Expands to New Mexico



West Lebanon, NH (January 9, 2015) — Tecnica / Blizzard is pleased to announce that the Bodacious Sales Agency of Colorado expands their sales territory to include New Mexico.  Jeff Sale and his team will be managing Tecnica and Blizzard alpine and footwear products in Colorado and New Mexico.

“Jeff and his team have been a part of the Tecnica family since 2011 and have provided exceptional and proven service for our brands,” commented Sam Cook, Tecnica Group USA, President:  Tecnica / Blizzard. “Jeff has an incredibly strong and multi-faceted background in the winter sports industry, which spans from sales management at the brand level to independent sales representation for some of the best brands in the industry.”

Tecnica / Blizzard thanks Sales Representative Mike Young for his year’s of service and commitment in New Mexico. 


About Tecnica:

Tecnica is a leading brand in alpine ski boots and winter footwear, best known for quality, high performance driven product. Located in West Lebanon, NH, the company handles all sales and marketing efforts in the U.S. and collaborates on product development with the parent company Tecnica Spa located in Montebelluna Italy.Tecnica began producing work and mountain boots in 1960, fast becoming a world leader in footwear design and development. It should be noted that Tecnica created the famed Moon Boot™ in 1970 and the first bi-injected plastic ski boot in 1973.   

About Blizzard:

Blizzard is a rising brand of alpine skis with technologies that sets the brand apart from others. Blizzard Sport USA is the distributor of Blizzard Skis in the United States. The Blizzard factory is located in Mittersill, Austria. Blizzard Sport USA is under The Tecnica Group umbrella where Blizzard and Tecnica operate as a single business unit in the United States.