Industry Press Release

The North Face 1st Annual Park and Pipe Open Series Drops In to Northstar® Resort and Waterville Valley


Athlete and media registration opens December 16, 2010 at 6 p.m. MST

Salt Lake City, UT (December 14, 2010) — The North Face and Mountain Sports International are proud to announce The North Face Park and Pipe Open Series, a two-stop tour featuring ski slopestyle and halfpipe competitions.  The North Face Park and Pipe Open Series kicks off January 6-9, 2011 at Northstar-at-Tahoe Resort in California and February 17-20, 2011 at Waterville Valley in New Hampshire.

“The North Face is excited to bring its big mountain heritage to the park and pipe competition scene with a series that will inspire up and coming athletes and drive pro level competition,” said Aaron Carpenter, Vice President of Marketing for The North Face.

The North Face Park and Pipe Open Series will dedicate one competition day to halfpipe and two days to slopestyle.  Judging will be overall impression based on creativity, degree of difficulty, combinations, variations, style, and amplitude.  The competition at Northstar Resort is the last event that will count towards getting an invite to the 2011 Winter X Games, and will count on the Association of Freeskiing Professionals (AFP) points list to qualify for the Halfpipe and Slopestyle FIS World Championships in February.  The North Face Park and Pipe Open Series will work in conjunction with the AFP on competition judging, with AFP General Manager and X Games competitor Steele Spence serving as head judge for the series. 

“The North Face Park & Pipe Open Series is a great opportunity for amateur and pro riders alike.  This is a gateway for amateurs to flow to pro level, and a platform for pros to continue to progress the sport in a fluid, lucrative environment,” said Steele Spence, head judge for The North Face Park and Pipe Open Series and AFP general manager.  ”The Park and Pipe Open Series brings legitimate ski competition to both sides of the country with Northstar Resort and Waterville Valley being top venues with quality terrain parks; and the AFP is pleased to be involved with the judging and athlete relations for this series.”

“We’re excited to have been selected to host the west coast stop of the inaugural The North Face Park & Pipe Open Series,” said Nadia Guerriero, Director of Events at Northstar-at-Tahoe Resort. “We’ve had a great start to the season with all of the recent snowfall, and look forward to welcoming both pro and amateur athletes to Northstar-at-Tahoe Resort in January!”

Athlete and media registration for both stops opens Dec. 16, 2010 at 6 p.m. MST at

About The North Face

The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.

About Mountain Sports International

Mountain Sports International (MSI) is a private company, founded in 1997, to develop and produce action/adventure sports events and programming in North America. MSI owns and produces the Freeskiing World Tour, in addition to several other properties and concepts.   MSI provides event management services for The North Face, Burton, Salomon, and Red Bull and has provided infrastructure and expertise for the NBC Gravity Games and ESPN Action Sports Projects, including the Tony Hawk Gigantic Skatepark Tour. 

MSI specializes in matching clients with events for brand penetration into target demographics, developing product i