Industry Press Release

THE NORTH FACE LAUNCHES PLANETEXPLORE IN DENVER TO CONNECT MORE PEOPLE, ESPECIALLY YOUTH, TO THE OUTDOORS

11/19/2009

PlanetExplore Helps Children, Adults and Families in the Denver Area Easily Find and Participate in Local Outdoor Activities and Events  

San Leandro, CA–BUSINESS WIRE–(November 19, 2009) — The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced the Denver, Colorado, launch of PlanetExplore, a new online community that connects people to the outdoors in meaningful ways by serving as a hub for local outdoor activities and events.

“Denver is very special to The North Face,” says Steve Rendle, president of The North Face. “In many ways, Colorado leads the nation and sets an example of what embracing the outdoors is about this is why we decided to make Denver a pilot city for PlanetExplore, to build on this excellent foundation.”

As part of PlanetExplore, The North Face has partnered with local Denver organizations that promote outdoor participation, such as Big City Mountaineers, whose aim is to enhance the lives of under-resourced urban teens through transformative outdoor experiences, and the Colorado Mountain Bike Association, dedicated to protecting and improving mountain biking on the Colorado Front Range, and many more.

“PlanetExplore is a virtual community board for outdoor exploration which will help create more opportunities for Denver children and adults to connect to outdoor activities in the area,” continues Rendle. “Our goal is that PlanetExplore will help develop the next generation of outdoor enthusiasts and conservationists, and few places are better to help start this movement than Colorado.”

According to a study by The Outdoor Foundation, 90 percent of adult participants in outdoor recreation were introduced to outdoor activities between the ages of 5 and 18.

PlanetExplore engages the community, with a focus on youth, by generating awareness and access to outdoor activities by providing information on events and the ability to connect with others in outdoor pursuits.

“It’s important that children learn to connect with nature and the outdoors at an early age as a growing body of evidence indicates that children who participate in unstructured outdoor activities are healthier, happier, and better learners, and these assets can carry into adulthood,” says Richard Louv, chairman of the Children & Nature Network and the author of seven books, including his most recent Last Child in the Woods: Saving Our Children From Nature-Deficit Disorder. “I’m confident that PlanetExplore will become a catalyst for children and their families to get outdoors and get moving for all the right reasons.”

The North Face has also partnered with national organizations such as National Audubon Society, Children & Nature Network, Sierr